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US Brand Insights Director - R&I

AstraZeneca
September 06, 2026
Full-time
Remote friendly (Wilmington, DE)
Worldwide
Marketing
Role: US Brand Insights Director for inhaled respiratory portfolio, responsible for generating strategic market insights to inform brand positioning, messaging, demand forecasting, and lifecycle planning. Responsibilities include translating market research and analytics into actionable strategies, guiding promotional performance analysis, leading competitive intelligence, and collaborating cross-functionally with Sales, Finance, and Market Access teams. The role requires presenting insights to senior leadership, resource planning, and ensuring insights translate into commercial impact. Requirements: Bachelor's degree with 5+ years in pharmaceutical market research, analytics, or related fields; proven experience in qualitative and quantitative research across HCPs, patients, and payers; strong analytical skills using industry data sources (IQVIA, Prognos); strategic thinking and excellent communication; ability to influence and lead projects in a matrix environment. Preferred: knowledge of respiratory market dynamics, pre-launch research experience, creativity, and innovation in insights development. High-value specifics: focus on respiratory therapeutics, market signals analysis, lifecycle management, and commercial strategy in a fast-evolving landscape. Work setup: in-office at least three days/week, with flexibility for individual needs.