US Associate Director, Digital Marketing, Respiratory
Sanofi
11 days ago
Remote friendly (Cambridge, MA)
United States
$148,500 - $214,500 USD yearly
Marketing
About The Role
US Associate Director, Digital Marketing is responsible for leading the development and measurement of key Provider/Patient marketing strategies, tactics, and content to support Asthma and COPD indications. Develop marketing content that complements the salesforce and enables accurate Omnichannel experience for customers (NPP).
Main Responsibilities
- Transform brand strategy into compelling, data-driven omnichannel plans and content using customer insights and analytics.
- Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance provider and patient interactions.
- Design, execute, and optimize omnichannel tactical plans for Dupixent with a customer-centric approach for provider segments.
- Provide strategic direction to internal partners (e.g., GTMC) and agencies on channel mix selection, content development, and tactical execution.
- Prioritize exceptional customer experience to drive meaningful engagement and ongoing brand conversations.
- Develop targeted omnichannel measurement plans with KPIs, goals, and success benchmarks aligned to business objectives.
- Collaborate with internal stakeholders and cross-functional teams (e.g., GTMC) to ensure brand alignment and execution excellence.
Basic Qualifications
- Bachelor’s Degree.
- 5+ years of experience in marketing, product and/or brand management.
- Strong analytical and problem-solving skills.
- Ability to work effectively in a fast-paced, collaborative environment.
- Excellent communication and interpersonal skills.
Preferred Qualifications
- Product launch experience.
- Pharma/biopharma/biotech/healthcare experience.
- Media mix optimization experience.
- Respiratory (and biologic) experience.
- Knowledge of market research, creative development, and regulatory review/approval process.
- Understanding of key dynamics driving the US healthcare environment.
- Cross-functional collaboration experience.
- Digital marketing expertise.
- Competitive market experience.
- Alliance co-promote experience.
Benefits (from job description)
- Health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs.
- At least 14 weeks’ gender-neutral parental leave.
US Associate Director, Digital Marketing is responsible for leading the development and measurement of key Provider/Patient marketing strategies, tactics, and content to support Asthma and COPD indications. Develop marketing content that complements the salesforce and enables accurate Omnichannel experience for customers (NPP).
Main Responsibilities
- Transform brand strategy into compelling, data-driven omnichannel plans and content using customer insights and analytics.
- Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance provider and patient interactions.
- Design, execute, and optimize omnichannel tactical plans for Dupixent with a customer-centric approach for provider segments.
- Provide strategic direction to internal partners (e.g., GTMC) and agencies on channel mix selection, content development, and tactical execution.
- Prioritize exceptional customer experience to drive meaningful engagement and ongoing brand conversations.
- Develop targeted omnichannel measurement plans with KPIs, goals, and success benchmarks aligned to business objectives.
- Collaborate with internal stakeholders and cross-functional teams (e.g., GTMC) to ensure brand alignment and execution excellence.
Basic Qualifications
- Bachelor’s Degree.
- 5+ years of experience in marketing, product and/or brand management.
- Strong analytical and problem-solving skills.
- Ability to work effectively in a fast-paced, collaborative environment.
- Excellent communication and interpersonal skills.
Preferred Qualifications
- Product launch experience.
- Pharma/biopharma/biotech/healthcare experience.
- Media mix optimization experience.
- Respiratory (and biologic) experience.
- Knowledge of market research, creative development, and regulatory review/approval process.
- Understanding of key dynamics driving the US healthcare environment.
- Cross-functional collaboration experience.
- Digital marketing expertise.
- Competitive market experience.
- Alliance co-promote experience.
Benefits (from job description)
- Health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs.
- At least 14 weeks’ gender-neutral parental leave.