UPLIZNA Portfolio Marketing, Senior Manager
Amgen
7 days ago
Remote friendly (Illinois, United States)
United States
Marketing
UPLIZNA Portfolio Marketing, Senior Manager
Responsibilities
- Drive the evolution and execution of the UPLIZNA Phases of Growth strategy, including the 12-quarter roadmap.
- Lead and support annual UPLIZNA brand planning across the portfolio; align priorities, behavioral objectives, tactical plans, KPIs, and investment choices across indications.
- Translate portfolio strategy into clear, actionable commercial priorities to accelerate and optimize franchise growth.
- Build and lead account management marketing strategy for UPLIZNA (tools/resources/engagement supporting IDN engagement, matrix coordination, and local pull-through).
- Develop portfolio-level marketing resources and field enablement tools supporting demand generation, patient starts, access navigation, and adherence.
- Optimize customer engagement by improving targeting, segmentation, omnichannel coordination, field execution, and account-level impact.
- Lead Veeva Suggestions portfolio approach (objectives, trigger strategy, message alignment, governance, feedback loops, performance measurement).
- Identify opportunities to leverage AI, modular content, omnichannel engagement, and scalable execution models.
- Support KPI tracking, dashboards, and measurement plans.
- Partner cross-functionally (Marketing, Market Access, Patient Services, Case Management, Site of Care, Sales, Training, Analytics, field leadership) to align priorities and improve customer/patient experience.
Basic Qualifications
- Doctorate + 2 years OR Master’s + 4 years OR Bachelor’s + 6 years OR Associate’s + 10 years OR HS/GED + 12 years in portfolio strategy, marketing, or account management.
Preferred Qualifications
- Brand planning/marketplace analysis/insight generation/segmentation/strategic prioritization/tactical planning/multichannel engagement.
- Translate complex strategy into field-ready plans; lead cross-functional initiatives without direct authority.
- Strong analytics (business performance, customer insights, field feedback, KPI data).
- Experience with field enablement tools/CRM-Veeva suggestions/alerts/dashboards/omnichannel engagement.
- Rare disease/specialty/neurology/immunology/multi-indication or launch/growth/portfolio strategy experience.
- Experience collaborating with Sales, Market Access, Medical, Patient Services, Analytics, Sales Ops, Training, and Legal/Regulatory/Compliance.
- Strong communication; manage multiple projects/workstreams; simplify ambiguity; detail orientation and compliant execution.
Benefits (if applicable in posting)
- Retirement and Savings Plan, group medical/dental/vision, life/disability, flexible spending; discretionary annual bonus (or field incentive plan); stock-based long-term incentives; time-off plans; flexible work models where possible.
Application Instructions
- Apply via careers.amgen.com; no application deadline (applications accepted until sufficient number received or candidate selected).
Responsibilities
- Drive the evolution and execution of the UPLIZNA Phases of Growth strategy, including the 12-quarter roadmap.
- Lead and support annual UPLIZNA brand planning across the portfolio; align priorities, behavioral objectives, tactical plans, KPIs, and investment choices across indications.
- Translate portfolio strategy into clear, actionable commercial priorities to accelerate and optimize franchise growth.
- Build and lead account management marketing strategy for UPLIZNA (tools/resources/engagement supporting IDN engagement, matrix coordination, and local pull-through).
- Develop portfolio-level marketing resources and field enablement tools supporting demand generation, patient starts, access navigation, and adherence.
- Optimize customer engagement by improving targeting, segmentation, omnichannel coordination, field execution, and account-level impact.
- Lead Veeva Suggestions portfolio approach (objectives, trigger strategy, message alignment, governance, feedback loops, performance measurement).
- Identify opportunities to leverage AI, modular content, omnichannel engagement, and scalable execution models.
- Support KPI tracking, dashboards, and measurement plans.
- Partner cross-functionally (Marketing, Market Access, Patient Services, Case Management, Site of Care, Sales, Training, Analytics, field leadership) to align priorities and improve customer/patient experience.
Basic Qualifications
- Doctorate + 2 years OR Master’s + 4 years OR Bachelor’s + 6 years OR Associate’s + 10 years OR HS/GED + 12 years in portfolio strategy, marketing, or account management.
Preferred Qualifications
- Brand planning/marketplace analysis/insight generation/segmentation/strategic prioritization/tactical planning/multichannel engagement.
- Translate complex strategy into field-ready plans; lead cross-functional initiatives without direct authority.
- Strong analytics (business performance, customer insights, field feedback, KPI data).
- Experience with field enablement tools/CRM-Veeva suggestions/alerts/dashboards/omnichannel engagement.
- Rare disease/specialty/neurology/immunology/multi-indication or launch/growth/portfolio strategy experience.
- Experience collaborating with Sales, Market Access, Medical, Patient Services, Analytics, Sales Ops, Training, and Legal/Regulatory/Compliance.
- Strong communication; manage multiple projects/workstreams; simplify ambiguity; detail orientation and compliant execution.
Benefits (if applicable in posting)
- Retirement and Savings Plan, group medical/dental/vision, life/disability, flexible spending; discretionary annual bonus (or field incentive plan); stock-based long-term incentives; time-off plans; flexible work models where possible.
Application Instructions
- Apply via careers.amgen.com; no application deadline (applications accepted until sufficient number received or candidate selected).