U.S. Brand Lead (DM1)

Role Summary

The US Brand Lead, DM1 is a senior leader responsible for leading all brand initiatives for the launch and commercialization of del-desiran in the U.S. market. The role requires close collaboration with regulatory, CMC, medical affairs, patient advocacy, other commercial functions and regional general management, and may lead the launch sub-team for del-desiran. Location: Remote.

Responsibilities

• Serve as US brand lead for DM1 with an additional focus on global and regional product positioning and brand strategy and planning.
• Recruit and develop marketing talent for Avidity including building and managing a team of marketers.
• Partner with commercial, franchise and program leadership to:
  • Develop and execute our launch planning process.
  • Lead the planning, content development and facilitation of all the upcoming Launch Readiness Reviews.
  • Ensure strategic alignment and collaboration across all functions.
• Brand leadership responsibilities include but may not be limited to:
  • Lead DM1 / del-desiran brand team including partnering with Global and Regional commercial, medical, and other functions to identify brand strategy
  • Build a disease and product marketing plan for patients and HCPs.
  • Develop disease education and product message platforms.
  • Develop all brand elements including core positioning, visual and digital branding and creative ensuring consistency across all touchpoints.
  • Oversee management of advertising and production agencies.
  • Develop print and digital promotional materials. Shepherd all assets through the appropriate regulatory, medical or promotional review processes.
  • Proactively foresee, identify, and facilitate the resolution of marketing issues.
  • Liaise with insights and analytics team to identify knowledge gaps and formulate plans to address outstanding program needs, providing input into and at times leading market research projects.
  • Conduct Advisory Boards and focus groups with Key Opinion Leaders, Regional Opinion Leaders and Patients/Caregivers.
  • Lead key strategic initiatives focused on the patient journey from symptom presentation to optimal care.
  • Develop KOL and HCP communication channels, including a Speaker’s Bureau.
• Develop and manage the U.S. marketing budget for del-desiran.
• Oversee the brand P&L and recommend incremental investment areas across all functions.
• Partner with franchise leadership to provide a point-of-view on lifecycle investments and strategies.
• Serve as Commercial representative on DM1 Core Program teams to contribute to lifecycle management
• Collaborate with sales leadership and sales operations to provide training, tools, and support for effective product promotion.
• Work with marketing and commercial functions to drive omni-channel, digital and patient marketing efforts.
• Support message platforms for market access, patient services and other functions.
• Develop and implement post-launch marketing strategies based on real-world data (to drive adoption, increase retention and enhance patient experience).
• Pull-through and demonstrate compliance best practices and standards.
• Engage in additional projects and increasing the scope of work as directed by marketing leadership and global program heads.

Qualifications

• BA/BS degree in science or relevant field (Required)
• MBA (Preferred)
• Minimum 10+ years marketing experience in the biopharmaceutical industry working with orphan or ultra-rare diseases (Required)
• Previous launch experience in the U.S. (Required)
• Must have previous management experience (Required)
• Demonstrated ability to think and act strategically, and proven track record of driving tactical execution within department, internal cross functional teams and external partners. (Required)
• Excellent analytical and creative problem solving, strategic analysis and planning capabilities, and involving complex situations. (Required)
• Highly developed oral and written communication skills and organizational habits. (Required)
• Successful experience achieving and maintaining compliance with all applicable regulatory, legal, and operational rules. (Required)
• Proven ability to build productive relationships with stakeholders including KOLs and patient advocacy groups. (Required)
• Understands and operates within industry compliance standards. (Required)
• Strong interpersonal skills including ability to communicate effectively with people individually and in groups; ability to communicate with technical and non-technical colleagues; experience establishing and maintaining effective relationships across departments. (Required)
• Experience in a small company and high growth, fast-paced environment. (Required)
• Team leadership experience within a cross-functional matrix environment. (Required)
• Ability to travel as needed ~50% of the time including occasional weekend commitments. (Required)