Role Summary
Thought Leader Liaison - New England (Rare Disease) for UPLIZNA. Territory includes Boston, Buffalo, and Miami, Tampa, Ft. Lauderdale. Customer-facing role executing peer-to-peer strategies and building relationships with speakers, thought leaders, and influencers; liaising with Sales, Site of Care, and Medical Affairs to address customer needs and align across the organization.
Responsibilities
- Significant customer-facing time, building relationships with existing and new thought leaders for involvement in current and future commercial activities
- Creates local peer-to-peer strategies in coordination with national and regional strategic marketing and sales plans
- Liaise with sales and marketing to ensure thought leader concerns/needs are addressed in a timely and thorough manner
- Collaborates with advocacy teams to develop relationships with physician and patient organizations
- Creates and executes short-term and long-term KOL engagement plans
- Captures, synthesizes and shares key thought leader insights to shape brand strategy and lifecycle planning
- Identifies evidence gaps across product and disease education through thought leader discussions
- Disseminates thought leader insights to broader stakeholders to drive new strategies and planning
- Coordinates leadership interactions at national/regional conferences
- Initiates opportunities to involve Amgen in meaningful programs with thought leaders
- Assists with speaker events, including speaker selection, training, and program review for compliant messaging
- Collaborates with marketing on peer-to-peer programs and speaker bureau refinement
- Contributes to content development with customer insight and perspective
Qualifications
- Required: Doctorate degree and 2 years of marketing or sales experience; or Master's degree and 4 years; or Bachelor's degree and 6 years; or Associate's degree and 10 years; or High school diploma/GED and 12 years
- Preferred: Customer-facing pharmaceutical or biotech industry experience; experience in neurology, rheumatology, or gastroenterology; exposure to multiple sclerosis and MS centers; clinical experience in rare diseases or specialty biologics; thought leader or KOL leadership experience; cross-functional collaboration and program execution skills; strong organizational and strategic thinking abilities
Skills
- Relationship building with thought leaders and key stakeholders
- Strategic planning and execution of peer-to-peer programs
- Cross-functional collaboration (Sales, Marketing, Medical Affairs, Advocacy)
- Communication and presentation of insights
- Project management and prioritization
- Clinical and market knowledge in rare diseases or related therapeutic areas
Education
- Doctorate, Master's, Bachelor's, Associate's, or high school diploma with extensive relevant experience as listed in Basic Qualifications
Additional Requirements
- Travel up to 80% of the time, including weekends and overnight programs; reside within territory boundaries