Role Summary
Thought Leader Liaison β South West. Field-based role within the Thought Leader Engagement team for the Psychiatry Marketing franchise at Alkermes, supporting ARISTADA and LYBALVI product areas.
Responsibilities
- Collaborate with stakeholders including senior regional leadership to develop and execute regional marketing initiatives
- Serve as field liaison to the brand teams, bringing insights from thought leaders and sales teams
- Develop regional KOL strategy by identifying, profiling and engaging rising Regional and National Thought Leaders across appropriate Psychiatry franchise disease state and/or product areas
- Gain insights from KOLs regarding treatment landscape and Alkermes products
- Identify potential marketplace trends/barriers and obtain insights to be considered in the development of brand-related strategies
- Conduct executive engagements with thought leaders and Alkermes Commercial leadership
- Identify, recruit, and manage speakers for franchise speakerβs bureaus
- Provide on-label guidance to speakers to ensure accurate, effective and compliant product and/or disease-state presentations
- Implement advisory boards including participant identification, recruitment, and moderation
- Attend conferences and serve as on-site host at product/disease state theaters
Qualifications
- Bachelorβs degree in business or science
- 10+ years of professional experience
- Driver's license must be in good standing
- Must be able to demonstrate or secure appropriate credentialing, as may be required by healthcare providers for physical access to their facilities
Preferred Skills / Knowledge
- 10+ years of pharma experience
- 3+ years of experience in product marketing and/or sales management
- Understanding of FDA promotional guidelines and approval process
- Strong understanding of compliance requirements concerning speaker programs and advisory boards
- Ability to analyze data sets and think strategically to develop regional plans
- Ability to interact with KOLs, speakers and/or advisors in regional engagements and in group settings
- Ability to effectively plan, prioritize, execute, follow up and anticipate problems
- Ability to work across multiple functions (Sales, Sales Training, Compliance, Medical Affairs)
- Ability to influence and gain consensus from peers and management
- Strong writing and presentation skills
Travel Requirements
- This Marketing position based in the field will require 60-70% travel.