Strategic Marketing Manager I/II, Rheumatology - West Region

Role Summary

The Rheumatology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based role is responsible for optimizing national and regional marketing initiatives in alignment with Annual Strategic Brand Plans. The RMM serves as the face of the AbbVie Marketing team with External Experts, developing and maintaining interactions for insight generation within assigned geographies, and works within a team to optimize brand performance across AbbVie Rheumatology.

Responsibilities

• Lead projects compliantly through the promotional review process to deliver high-quality work on time, ensuring regulatory guidelines and AbbVie processes are followed.
• Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Evaluate the effectiveness of key marketing tactics and provide strategic recommendations for brand optimization.
• Provide in-depth insights to inform marketing strategy, resource optimization, and tactic development that drive brand performance.
• Lead partnerships with field leadership to optimize pull-through of marketing strategies.
• Understand the geographic area‚Äôs competitive landscape, provider dynamics, and competitive intelligence.
• Coordinate direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.

Qualifications

• Bachelor‚Äôs Degree
• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Rheumatology/Immunology (preferred)
• Travel up to 60% of the time including evenings and weekends
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment
• Valid driver‚Äôs license: Ability to pass a pre-employment drug screening test and meet safe driving requirements

Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual
• Experience working in a collaborative, cross-functional team environment and influencing without direct authority
• Ability to navigate a field and headquarters-based matrix organization to drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products