Sr. Product Manager

Role Summary

Sr. Product Manager responsible for developing and executing consumer-facing digital marketing materials for CAPLYTA, driving awareness, engagement, and brand growth. Reports to the Executive Director, Marketing.

Responsibilities

• Develop, manage and optimize digital campaigns (emails, banners, OLV, podcasts, third-party programs) aligned with brand strategy and annual media plan.
• Analyze campaign performance, track metrics (CTR, conversions) and optimize content across channels.
• A/B testing – lead initiatives for creative to improve engagement and relevance.
• Manage and maintain consumer websites, UX Testing, Cookie Policies.
• Report KPIs with partners and cross-functional teams; identify optimization needs and track performance.
• Assist with development of consumer and patient marketing, promotional, and educational campaigns.
• Maintain and update patient brochures, discussion guides, and other patient-facing materials; ensure accuracy and prevent expiration.
• Oversee inventory management of consumer materials to support salesforce resources.
• Support agency management for media buying and creative teams; provide coordination as needed.
• Assist in CRM content management and consumer journey initiatives for the brand.
• Monitor marketplace and competitor trends; anticipate issues.
• Guide agencies, vendors, and partners to execute tactical plans, ensure timelines and budgets.
• Explore new technologies and solutions to achieve goals.
• Ensure legal/regulatory compliance and medical accuracy of marketing materials.
• Coordinate with Market Research, Analytics & Sales Ops to identify research, insight and measurement needs.
• Partner with sales force to ensure effective communication and training.
• May track and/or prepare annual marketing budget/forecast; manage inventory distribution of promotional materials.
• Collaborate with Marketing Analytics to measure business impact of marketing investments.
• Evaluate new marketing opportunities and advise on adoption where appropriate.

Qualifications

• Must have a Bachelor’s degree; Master’s degree or MBA preferred.
• 3+ years of experience in a Product Manager role for a pharmaceutical, biotechnology company or media agency with HCP or consumer pharmaceutical experience.
• Strong analytical skills; ability to interpret data to drive decisions.
• Demonstrated leadership and ability to influence stakeholders at all levels.
• 2+ years of experience managing promotional budgets with strong business analysis skills.
• Digital experience including website development, social media, SEM, display, CRM and VEEVA is preferred.
• Experience in pharmaceutical marketing with a focus on consumer-facing initiatives preferred.
• Comfortable with public speaking.
• CNS experience and launch experience with new products/indications preferred.
• Proven track record of delivering strong commercial results across traditional and digital channels.
• Excellent project management and vendor/agency management skills; knowledge of digital implementation, QA, etc.
• Strong understanding of pharmaceutical legal/regulatory environment and compliance.
• Excellent communication skills; able to present to senior management.
• Solutions-oriented with strong problem-solving skills.
• Ability and willingness to travel domestically and internationally up to 25%.
• Complete required training within timelines; capable of performing all essential functions with/without accommodation.

Skills

• Brand Marketing, Brand Positioning Strategy, Communication
• Customer Centricity, Customer Intelligence, Data Analysis
• Data-Driven Decision Making, Data Savvy
• Execution Focus, Financial Analysis, Product Development Lifecycle
• Product Improvements, Product Management, Product Portfolio Management
• Product Strategies, Stakeholder Management, Strategic Thinking
• Technical Credibility

Education

• Bachelor’s degree required; Master’s/MBA preferred