Sr Mgr, Retail Media Analytics
Bayer
September 09, 2026
Full-time
Remote friendly (Whippany, NJ)
Worldwide
Marketing
Role: Senior Manager, Retail Media Analytics, leading enterprise-scale measurement initiatives to connect retail media performance with broader business outcomes. Responsibilities: transform measurement frameworks across key retailers, define and operationalize holistic measurement approaches aligned with MTA/MMM methodologies, develop scalable data ingestion, reporting, and governance solutions, and integrate retail insights with enterprise analytics. Collaborate with retail media platforms, develop self-service dashboards, and support test-and-learn innovation projects. Requirements: Bachelor's preferred; deep expertise in retail media platforms (Amazon Marketing Cloud, Scintilla, Vendor Central), experience with third-party ecommerce analytics tools, strong understanding of measurement methodologies (MTA, MMM, ROI, incrementality), and proven ability to create scalable analytics solutions. Preferred: 10+ years in analytics, measurement, or media performance, with extensive retail media and ecommerce experience. HighValue: focus on retail media measurement frameworks, omnichannel data integration, advanced analytics, and cross-functional stakeholder influence. WorkSetup: US-based, Whippany, NJ; hybrid work model; no travel specified.