Sr Mgr, National Media Analytics

Role: Senior Manager, National Media Analytics, responsible for shaping and advancing Bayer's measurement and optimization of media performance across all channels. Responsibilities include developing media measurement strategies aligned with enterprise systems, automating reporting processes, translating data insights into strategic growth recommendations, and influencing media investment decisions. The role involves cross-functional collaboration with Media, Brand, Finance, and Analytics teams to improve insight quality, build measurement standards, and promote best practices. It also entails leading innovation in measurement methods, integrating emerging data sources, and enhancing analytical capabilities. Qualifications: Bachelor's degree preferred in Marketing, Analytics, Business, Economics, or Statistics; over 10 years of experience in media or marketing analytics, with deep expertise in TV, connected TV, social, search, programmatic, and digital video channels. Proven ability to interpret complex measurement models (MMM/UMM, attribution, forecasting) into actionable insights and influence stakeholders. Preferred: extensive experience in media analytics leadership. High-Value: focus on multi-channel media measurement, cross-functional influence, and strategic optimization within a complex enterprise environment. Work Setup: based in Whippany, NJ, with no travel specified.