Sr. Mgr, Hospital & Institutional Marketing
CorMedix Therapeutics
June 26, 2026
Remote friendly (Parsippany, NJ)
United States
$146,000 - $201,000 USD yearly
Marketing
Primary Responsibilities
Hospital & Institutional Strategy & Execution
- Support development and execution of hospital marketing strategies aligned with brand initiatives.
- Drive strategic planning and tactical implementation for hospital-based customer segments (IDNs, health systems, academic medical centers, community hospitals, infusion centers, and other acute-care settings).
- Assist with positioning, messaging, and promotional strategies tailored to hospital stakeholders (physicians, pharmacists, nurses, infection prevention, administrators, and value analysis committees).
- Ensure consistent execution of brand strategy across hospital-facing channels and customer touchpoints.
Cross-Functional Partnership
- Partner with Sales, Market Access, and field account teams to support aligned strategy and execution.
- Collaborate with Brand Marketing, Sales, Medical Affairs, and Commercial Operations to ensure coordinated customer engagement.
- Support field-based account teams (e.g., KAMs/ABDs) with tools, resources, and customer-facing materials.
- Coordinate with internal stakeholders and external agencies to support timely project execution.
Customer Tools & Materials
- Develop and maintain access-focused materials (e.g., dossiers, Pharmacy & Therapeutics kits, account tools, and customer education resources).
- Ensure materials are compliant, customer-focused, and support field execution.
- Gather and incorporate field/customer feedback to improve tools and materials.
- Support Regulatory/Legal/Compliance review and approvals.
Insights & Analytics
- Monitor P&T and hospital coverage updates, usage trends, and competitive dynamics.
- Gather/analyze insights to identify opportunities to improve access and utilization.
- Support reporting/analytics for market access initiatives and customer engagement.
- Measure effectiveness of access marketing programs and recommend optimizations.
Skills & Requirements
- Strong understanding of hospital/health system/institutional healthcare environments.
- Ability to translate brand strategy into practical, field-ready tools/materials.
- Strong cross-functional collaboration; excellent communication and organizational skills.
- Manage multiple projects in a fast-paced environment; detail-oriented with strong execution.
Qualifications
- Bachelor’s degree required; advanced degree preferred.
- 4+ years of experience in pharmaceutical marketing or related commercial roles.
- Experience supporting hospital/IDN/institutional customers preferred.
- Experience supporting field-based teams (e.g., KAMs/SAMs) preferred.
Travel: 20%
Hospital & Institutional Strategy & Execution
- Support development and execution of hospital marketing strategies aligned with brand initiatives.
- Drive strategic planning and tactical implementation for hospital-based customer segments (IDNs, health systems, academic medical centers, community hospitals, infusion centers, and other acute-care settings).
- Assist with positioning, messaging, and promotional strategies tailored to hospital stakeholders (physicians, pharmacists, nurses, infection prevention, administrators, and value analysis committees).
- Ensure consistent execution of brand strategy across hospital-facing channels and customer touchpoints.
Cross-Functional Partnership
- Partner with Sales, Market Access, and field account teams to support aligned strategy and execution.
- Collaborate with Brand Marketing, Sales, Medical Affairs, and Commercial Operations to ensure coordinated customer engagement.
- Support field-based account teams (e.g., KAMs/ABDs) with tools, resources, and customer-facing materials.
- Coordinate with internal stakeholders and external agencies to support timely project execution.
Customer Tools & Materials
- Develop and maintain access-focused materials (e.g., dossiers, Pharmacy & Therapeutics kits, account tools, and customer education resources).
- Ensure materials are compliant, customer-focused, and support field execution.
- Gather and incorporate field/customer feedback to improve tools and materials.
- Support Regulatory/Legal/Compliance review and approvals.
Insights & Analytics
- Monitor P&T and hospital coverage updates, usage trends, and competitive dynamics.
- Gather/analyze insights to identify opportunities to improve access and utilization.
- Support reporting/analytics for market access initiatives and customer engagement.
- Measure effectiveness of access marketing programs and recommend optimizations.
Skills & Requirements
- Strong understanding of hospital/health system/institutional healthcare environments.
- Ability to translate brand strategy into practical, field-ready tools/materials.
- Strong cross-functional collaboration; excellent communication and organizational skills.
- Manage multiple projects in a fast-paced environment; detail-oriented with strong execution.
Qualifications
- Bachelor’s degree required; advanced degree preferred.
- 4+ years of experience in pharmaceutical marketing or related commercial roles.
- Experience supporting hospital/IDN/institutional customers preferred.
- Experience supporting field-based teams (e.g., KAMs/SAMs) preferred.
Travel: 20%