Pfizer
The Senior Manager US CRM Audience and Channel Reporting produces analytics, reporting, and insights for the US CRM team's email marketing. They ensure US Market CRM strategies are grounded in data and adapted to each segment's journey. The Senior Manager provides thought leadership on audience, channel strategy, and first-party data capture.
They work with the International CRM Strategy team for consistency in reporting and analytics, optimizing customer analytics. They also work with Commercial Analytics, Enterprise Data, and Email Marketing Operations teams, leading the usage of relational databases stored on Pfizer's enterprise data lake, Snowflake.