Sr Manager, Regional Marketing- Oncology (Southeast)

Role Summary

The Regional Marketing Manager is a field-based role focused on Key Opinion Leaders (KOLs) within a defined geography and tumor-type. The role drives KOL engagements to develop product advocacy, gain market insights, and support strategic and tactical plans. The position requires face-to-face interaction with KOLs at national/regional congresses and involves travel of approximately 40-50%, including weekends. The RMM will also help build and support the speaker bureau and collaborate with Sales, Medical Affairs, Market Access, Compliance, Regulatory, and Legal.

Responsibilities

• Help build KOL relationships and engagements in their respective regions
• Drive results in key areas, including KOL relationship management, refining insights collection/reporting and advocacy development, speaker identification, training and management
• Develop clinical and commercial knowledge of the GI cancers market; understand the treatment and market specifics in their regions
• Help formulate strategic and tactical plans regarding KOL engagements based on market understanding and trends
• Attend national and regional medical conferences and meetings
• Develop engagement plans to enhance relationships with key external stakeholders ‚Äì KOLs in key accounts
• Contribute to speaker bureau development, including recruiting, content development, training, execution, and evaluation of branded and unbranded educational peer-to-peer programs
• Help support advisory boards and other insight generation projects
• Prioritize and help develop peer-to-peer education or other tactics to meet regional needs
• Ensure plans and tactics meet compliance and regulatory standards

Qualifications

• 5+ years of commercial experience in the pharmaceutical/biotech industry (KOL engagement, Key Customer marketing, thought-leader liaison work, sales, marketing, or equivalent)
• 3+ years of oncology experience required
• Previous KOL-facing experience required
• Approximately 40-50% travel is required
• Strong preference for GI market and/or biomarker testing/diagnostics experience
• Launch experience preferred
• Outstanding interpersonal skills, strategic relationship management, and collaboration/feedback skills
• Team-oriented with solid communication skills including experience presenting to cross-functional teams
• Good judgment with evidence of strategic thinking, planning, and project management skills

Education

• Bachelor‚Äôs Degree (life sciences or related discipline a plus)
• Graduate degree (preferred)