Sr Manager, Regional Marketing- Oncology (Southeast)

Role Summary

The Regional Marketing Manager is a field-based role focused on Key Opinion Leaders (KOLs) within a defined geography and tumor-type, driving KOL engagements to develop product advocacy and gain market insights. This position requires face-to-face interactions with KOLs at national/regional congresses and travel.

Responsibilities

• Help build KOL relationships and engagements in their respective regions
• Drive results in key areas, including KOL relationship management, insights collection/reporting and advocacy development, speaker identification, training and management
• Develop clinical and commercial knowledge of the GI cancers market; understand the treatment and market specifics in their regions
• Help formulate strategic and tactical plans regarding KOL engagements based on regional market and market trends
• Attend national and regional medical conferences and meetings
• Develop engagement plans to enhance relationships with Key Opinion Leaders (KOLs) in key accounts
• Contribute to speaker bureau development, including recruiting, content development, training, execution, and evaluation of branded and unbranded educational peer-to-peer programs
• Support advisory boards and other insight generation projects
• Prioritize and help develop and implement peer-to-peer education or other tactics that meet regional needs
• Ensure plans and tactics meet compliance and regulatory standards

Qualifications

• Required: 5+ years of commercial experience in the pharmaceutical/biotech industry (KOL engagement, Key Customer marketing, Thought-leader liaison work, sales, marketing, or equivalent)
• Required: 3+ years of oncology experience
• Required: Previous KOL-facing experience
• Required: Approximately 40-50% travel
• Preferred: Strong preference for GI market and/or biomarker testing/diagnostics experience
• Preferred: Launch experience
• Required: Outstanding interpersonal skills, strategic relationship management, and collaboration/feedback skills
• Required: Team-oriented with solid communication skills, including experience presenting to cross-functional teams
• Required: Good judgment with evidence of strategic thinking, planning, and project management skills

Skills

• KOL engagement and relationship management
• Insights collection, reporting, and advocacy development
• Speaker identification, training, and management
• Strategic planning and market trend analysis
• Cross-functional collaboration with Sales, Medical Affairs, Market Access, Compliance, Regulatory, and Legal
• Communication and presentation to cross-functional teams

Education

• Bachelor‚Äôs Degree (life sciences or related discipline a plus)
• Graduate degree (preferred)

Additional Requirements

• Travel: Approximately 40-50% travel required