Sr Manager, Non-Traditional Generics Marketing

Role: Senior Manager, Non-Traditional Generics Marketing, leading strategic marketing initiatives to drive growth and market presence in the specialty pharmacy segment. Responsibilities: develop and execute innovative go‑to‑market strategies, oversee digital content and website performance, conduct market research, and measure marketing effectiveness. Collaborate cross-functionally with teams such as market access, sales, regulatory, and medical to ensure strategic alignment. Manage budgets, optimize marketing spend, and refine strategies based on data insights. Requirements: Bachelor's degree with at least 5 years of healthcare/pharmaceutical marketing experience, preferably in generics or specialty pharmacy. Preferred: experience with website strategy, digital marketing, market research, product launches, and non-traditional marketing tactics. Skills: strong communication, project management, analytical abilities, and proficiency with marketing and analytics tools. High-Value: focus on non-traditional marketing approaches within the generic and specialty pharmacy space, hybrid work setup in Parsippany, NJ, with limited domestic travel.