Sr. Manager, Market Access Marketing

Primary Responsibilities
Market Access Strategy & Execution
- Support development and execution of market access marketing strategies aligned with brand and access objectives.
- Assist in implementing payer and provider access initiatives, including formulary positioning and utilization in key accounts.
- Translate brand strategy into access-focused messaging tailored to payer, institutional, and health system audiences.
- Support execution of market access initiatives aligned with overall commercial objectives.

Cross-Functional Partnership
- Partner with Market Access teams (payer, trade, and field account teams) to support aligned strategy and execution.
- Collaborate with Brand Marketing, Sales, Medical Affairs, and Commercial Operations to ensure consistent customer engagement.
- Support field account teams (e.g., KAMs/SAMs) with tools, resources, and customer-facing materials.
- Coordinate with internal stakeholders and external agency partners to support timely project execution.

Customer Tools & Materials
- Develop and maintain access-focused materials (reimbursement guides, payer value propositions, account tools, customer education resources).
- Ensure materials are compliant, customer-focused, and support field execution.
- Incorporate field/customer feedback to continuously improve tools and materials.
- Support review/approval processes with Regulatory/Legal/Compliance teams.

Insights & Analytics
- Monitor payer coverage updates, reimbursement trends, and competitive dynamics.
- Gather/analyze customer, field, and market insights to improve access and utilization.
- Support reporting/analytics for market access initiatives and engagement.
- Measure effectiveness and recommend program optimizations.

Skills & Requirements
- Foundational understanding of market access, payer dynamics, reimbursement, and pharmaceutical commercialization.
- Ability to communicate complex clinical/access concepts clearly to customers.
- Strong cross-functional collaboration and organizational skills.
- Attention to detail; manage multiple priorities and timelines.
- Effective communication, presentation, and project management skills.
- Analytical mindset leveraging insights and data.
- Ability to work in a fast-paced, collaborative commercial environment.

Qualifications
- Bachelor’s degree required.
- 3–6 years of experience in pharmaceutical marketing, market access, sales support, or related commercial roles.
- Experience supporting payer, health system, institutional, or specialty pharmaceutical customers (preferred).
- Prior experience with/supporting field-based account teams (e.g., KAMs, SAMs) (preferred).
- Experience coordinating cross-functional projects and managing agency/vendor relationships (preferred).