Sr Manager, gMG HCP Marketing - Rare Disease - Remote
Amgen
6 months ago
Remote
United States
Marketing
Responsibilities:
- Lead the evolution and execution of the UPLIZNA gMG US HCP strategy in the post-approval phase to accelerate uptake, drive adoption, and optimize launch performance.
- Refine and scale brand positioning, disease state education, branded campaigns, and messaging to strengthen differentiation and drive sustained growth.
- Lead optimization and deployment of HCP marketing tactics and materials (e.g., iCVAs, leave-behinds, reprint carriers, RTEs, websites) using market research, field insights, performance data, and changing market dynamics.
- Partner with the Marketing Approval Committee (MAC) to ensure timely approval and continuous evolution of compliant, high-impact promotional materials.
- Contribute to annual brand planning by identifying growth opportunities and translating strategy into high-impact, data-driven tactical plans.
- Partner with Medical and Medical Marketing to evolve KOL strategy, deepen engagement, and align scientific and promotional narratives post-launch.
- Assess competitive activity, customer feedback, and market dynamics to enable agile strategy adjustments and improve brand performance.
- Support onboarding of the expanding team, including mentorship and training of field teams.
- Support omnichannel activities (e.g., NPP, websites, DTC) to reinforce UPLIZNA’s leadership positioning and drive engagement post-launch.
- Collaborate with Sales Training to refine training content and tools for effective field execution.
- Drive cross-functional collaboration and influence across Global Marketing, Regulatory, Legal, Medical Affairs, Patient Marketing, TLLs, Market Access, Market Research, Analytics, Sales Operations, and Sales Training.
Basic Qualifications:
- Doctorate degree and 2 years of Marketing experience
- OR Master’s degree and 4 years of Marketing experience
- OR Bachelor’s degree and 6 years of Marketing experience
- OR Associate’s degree and 10 years of Marketing experience
- OR High school diploma/GED and 12 years of Marketing experience
Preferred Qualifications:
- Strong marketing competencies (brand positioning, campaign development, marketplace analysis, insight generation, HCP/patient segmentation, brand sustainability, multichannel engagement)
- Experience leading strategy development and influencing cross-functional teams
- Neurology experience
- Rare disease and launch experience
- Experience collaborating with external experts and professional medical associations
- Strong communication skills to engage, connect, and influence senior management and sales/marketing organizations
- Experience managing multiple projects and external vendors simultaneously
- Ability to translate complex information/strategies into clear, actionable plans
Application Instructions:
- Use Workday’s Career Profile feature and “Upload My Experience” to complete the application; internal applicants should be in their current position at least 18 months and follow internal transfer eligibility guidelines.
- Lead the evolution and execution of the UPLIZNA gMG US HCP strategy in the post-approval phase to accelerate uptake, drive adoption, and optimize launch performance.
- Refine and scale brand positioning, disease state education, branded campaigns, and messaging to strengthen differentiation and drive sustained growth.
- Lead optimization and deployment of HCP marketing tactics and materials (e.g., iCVAs, leave-behinds, reprint carriers, RTEs, websites) using market research, field insights, performance data, and changing market dynamics.
- Partner with the Marketing Approval Committee (MAC) to ensure timely approval and continuous evolution of compliant, high-impact promotional materials.
- Contribute to annual brand planning by identifying growth opportunities and translating strategy into high-impact, data-driven tactical plans.
- Partner with Medical and Medical Marketing to evolve KOL strategy, deepen engagement, and align scientific and promotional narratives post-launch.
- Assess competitive activity, customer feedback, and market dynamics to enable agile strategy adjustments and improve brand performance.
- Support onboarding of the expanding team, including mentorship and training of field teams.
- Support omnichannel activities (e.g., NPP, websites, DTC) to reinforce UPLIZNA’s leadership positioning and drive engagement post-launch.
- Collaborate with Sales Training to refine training content and tools for effective field execution.
- Drive cross-functional collaboration and influence across Global Marketing, Regulatory, Legal, Medical Affairs, Patient Marketing, TLLs, Market Access, Market Research, Analytics, Sales Operations, and Sales Training.
Basic Qualifications:
- Doctorate degree and 2 years of Marketing experience
- OR Master’s degree and 4 years of Marketing experience
- OR Bachelor’s degree and 6 years of Marketing experience
- OR Associate’s degree and 10 years of Marketing experience
- OR High school diploma/GED and 12 years of Marketing experience
Preferred Qualifications:
- Strong marketing competencies (brand positioning, campaign development, marketplace analysis, insight generation, HCP/patient segmentation, brand sustainability, multichannel engagement)
- Experience leading strategy development and influencing cross-functional teams
- Neurology experience
- Rare disease and launch experience
- Experience collaborating with external experts and professional medical associations
- Strong communication skills to engage, connect, and influence senior management and sales/marketing organizations
- Experience managing multiple projects and external vendors simultaneously
- Ability to translate complex information/strategies into clear, actionable plans
Application Instructions:
- Use Workday’s Career Profile feature and “Upload My Experience” to complete the application; internal applicants should be in their current position at least 18 months and follow internal transfer eligibility guidelines.