Sr. Manager, Direct to Patient Marketing - Media & Partnerships

Role: Senior Manager, Direct to Patient Media & Partnerships for US Vision Care Lens Marketing, leading integrated media, digital marketing, and strategic partnerships to drive consumer awareness and business growth. Responsibilities include managing media agency relationships, developing media strategies, overseeing performance measurement, and negotiating consumer-facing partnerships with organizations, influencers, publishers, and retail or affinity partners. Collaboration spans Brand, Content, Retail, Analytics, and Digital teams, with a focus on data-driven decision-making and using AI-enabled tools. Qualifications: Bachelor’s degree or equivalent, with 7+ years relevant experience including 5+ years in leadership. Preferred skills encompass healthcare or regulated industry experience, expertise in DTC and omnichannel media planning, partnership development, and familiarity with AI analytics. High-value specifics include experience supporting vision care or medical device sectors, and managing cross-channel digital campaigns. Travel: approx. 15%. Work setup: onsite in Fort Worth, Texas.