Sr. Manager, Direct to Patient Marketing - Content

Role: Senior Manager, Direct-to-Patient Marketing - Content, leading strategy and development of consumer-focused content for US Vision Care Lens marketing. Responsibilities: identify content needs, develop messaging based on consumer insights, create scalable content systems, collaborate with marketing teams, oversee creative agency partners, and utilize AI tools for content acceleration. Requirements: Bachelor's degree or equivalent; 7+ years relevant experience in content marketing, brand storytelling, digital strategy, or related fields; fluency in English; 15% travel. HighValue: healthcare or regulated industry experience preferred; expertise in DTC, consumer engagement, multi-channel content strategy; experience managing creative teams and leveraging consumer insights; strong cross-functional influence skills. WorkSetup: onsite in Fort Worth, TX; moderate travel.