Sr. Manager, Customer Marketing - Specialty Medicine

Role: Senior Manager, Customer Marketing – Specialty Medicine, focusing on developing and executing targeted provider engagement strategies within Labcorp's diagnostics and laboratory services. Responsibilities: translate market insights into provider personas and tailored value propositions; design and implement go-to-market campaigns across multiple channels; develop research-driven content, leveraging AI for personalization; monitor market and competitor activities to optimize messaging; measure performance and optimize campaigns using analytics; manage project timelines and coordinate cross-functional teams including insights, brand, digital marketing, and sales; oversee external vendors and ensure operational excellence. Requirements: bachelor’s degree with 6+ years in healthcare marketing, customer engagement, or provider-focused roles in diagnostics or clinical environments; strong expertise in provider segments, messaging, and digital marketing platforms (e.g., Marketo, Salesforce). Preferred: MBA; experience with clinical or provider audiences, healthcare fluency, analytics, and storytelling skills. High-Value: healthcare/diagnostics domain knowledge, provider segmentation, lifecycle marketing, digital channels, and cross-functional leadership. Work setup: hybrid model based in Burlington or Durham, NC, with a minimum of three in-office days per week.