Sr. Manager, Customer Marketing - Specialty Medicine

Role: Senior Manager, Customer Marketing for Specialty Medicine at Labcorp, focused on developing targeted provider engagement strategies to drive growth and loyalty. Responsibilities: translate market insights into personas and value propositions; execute go-to-market campaigns across digital channels; create research-driven content adaptable via AI; monitor market and competitor activity; measure campaign performance and optimize strategies; manage project timelines and cross-functional coordination with Insights, Brand, Product, and Sales teams. Requirements: Bachelor's degree; 6+ years in healthcare marketing, customer engagement, or provider-focused roles within diagnostics or laboratory services; strong analytical, messaging, and storytelling skills; experience with digital marketing platforms (e.g., Marketo, Salesforce); healthcare fluency. Preferred: MBA; knowledge of provider segments such as primary care, health systems, FQHCs, and pediatrics; proven ability to develop personas and GTM strategies for clinical audiences; ability to operate in a fast-paced, collaborative environment. HighValue: healthcare diagnostics, provider engagement, lifecycle marketing, digital channel orchestration, market insights, content development, campaign measurement. WorkSetup: hybrid in North Carolina (Burlington/Durham), with at least three in-office days weekly.