Sr. HCP Marketing Manager - CAH
Neurocrine Biosciences
14 hours ago
Remote friendly (San Diego, CA)
United States
Marketing
About The Role:
Sr. Manager, Marketing will lead development and execution of HCP marketing strategies to support growth objectives in CAH, engaging CAH centers of excellence, adrenal specialists, high-volume endocrinologists, and KOLs through insights-driven, brand-aligned initiatives.
Your Contributions (include, but are not limited to):
- Contribute to brand strategy (Annual Brand Plan, HCP Engagement Plan, budget allocation)
- Partner cross-functionally to define HCP segmentation, align messaging/tactics, and support field tools, training, and execution
- Design and execute omnichannel HCP engagement strategies; use data to measure and optimize performance
- Lead scientific engagement (KOL strategy, speaker bureau, peer-to-peer programs); build relationships with key HCPs
- Oversee brand presence at congresses/meetings; support field-led educational initiatives
- Develop compliant HCP marketing content translating complex scientific data
- Manage external agencies and budgets; ensure timely, high-quality execution and accurate financial tracking
- Collaborate with Legal/Compliance, Medical Affairs, Market Access, Patient teams, Field, Global to ensure alignment and execution
- Monitor market trends/competition/customer insights to guide strategy and identify growth opportunities
- Serve as a subject matter expert on product, disease area, and treatment landscape
- Lead/prioritize complex cross-functional initiatives; exercise independent judgment
- Influence stakeholders; mentor others and support key internal initiatives
Requirements:
- BS/BA in marketing or life sciences + 8+ years pharmaceutical product marketing/sales/agency experience (Agency of Record); Endocrinology and/or rare diseases a plus
- OR MBA preferred + 6+ years
- OR PharmD/PhD + 4+ years
Skills/Qualifications:
- Leadership and mentoring; able to lead multiple teams
- 3+ years HCP marketing experience
- Strong communication/storytelling/presentation; analytical problem-solving
- Deep understanding of HCP promotion and field sales adoption drivers
- Ability to develop differentiated, compliant messaging with clinical credibility
- Strong project management; experience managing agencies, budgets, and complex plans
- Cross-functional influence without authority
- Proficient in PowerPoint, Word, and Excel
Compensation/Benefits (included):
- Annual base salary: $158,100.00–$216,000.00; annual bonus target 30% of base; eligibility for equity long-term incentive
- Retirement plan match; paid vacation/holidays/personal days; caregiver/parental and medical leave; medical/prescription/dental/vision benefits
Application instructions:
- Not specified in provided text.
Sr. Manager, Marketing will lead development and execution of HCP marketing strategies to support growth objectives in CAH, engaging CAH centers of excellence, adrenal specialists, high-volume endocrinologists, and KOLs through insights-driven, brand-aligned initiatives.
Your Contributions (include, but are not limited to):
- Contribute to brand strategy (Annual Brand Plan, HCP Engagement Plan, budget allocation)
- Partner cross-functionally to define HCP segmentation, align messaging/tactics, and support field tools, training, and execution
- Design and execute omnichannel HCP engagement strategies; use data to measure and optimize performance
- Lead scientific engagement (KOL strategy, speaker bureau, peer-to-peer programs); build relationships with key HCPs
- Oversee brand presence at congresses/meetings; support field-led educational initiatives
- Develop compliant HCP marketing content translating complex scientific data
- Manage external agencies and budgets; ensure timely, high-quality execution and accurate financial tracking
- Collaborate with Legal/Compliance, Medical Affairs, Market Access, Patient teams, Field, Global to ensure alignment and execution
- Monitor market trends/competition/customer insights to guide strategy and identify growth opportunities
- Serve as a subject matter expert on product, disease area, and treatment landscape
- Lead/prioritize complex cross-functional initiatives; exercise independent judgment
- Influence stakeholders; mentor others and support key internal initiatives
Requirements:
- BS/BA in marketing or life sciences + 8+ years pharmaceutical product marketing/sales/agency experience (Agency of Record); Endocrinology and/or rare diseases a plus
- OR MBA preferred + 6+ years
- OR PharmD/PhD + 4+ years
Skills/Qualifications:
- Leadership and mentoring; able to lead multiple teams
- 3+ years HCP marketing experience
- Strong communication/storytelling/presentation; analytical problem-solving
- Deep understanding of HCP promotion and field sales adoption drivers
- Ability to develop differentiated, compliant messaging with clinical credibility
- Strong project management; experience managing agencies, budgets, and complex plans
- Cross-functional influence without authority
- Proficient in PowerPoint, Word, and Excel
Compensation/Benefits (included):
- Annual base salary: $158,100.00–$216,000.00; annual bonus target 30% of base; eligibility for equity long-term incentive
- Retirement plan match; paid vacation/holidays/personal days; caregiver/parental and medical leave; medical/prescription/dental/vision benefits
Application instructions:
- Not specified in provided text.