Sr Global Product Marketing Manager, NGS

Role: Senior Global Product Marketing Manager responsible for developing and executing marketing strategies for Twist Bioscience's Next Generation Sequencing (NGS) portfolio, focusing on product launches and campaign management. Responsibilities: create multi-channel integrated marketing plans based on market analysis, develop customer-centric content across platforms, manage KPIs and ROI, oversee GTM strategies for new and existing products, collaborate with cross-functional teams including Product Management and Digital Marketing, engage with external agencies, and manage budgets. Qualifications: bachelor’s degree in Life Sciences, 5+ years in Life Sciences marketing with NGS experience, proficiency in digital marketing tools and project management software, strong communication skills, and experience in budget management. Preferred: MBA, MS/PhD. High-Value Details: NGS applications, product launch, marketing campaign execution, customer journey mapping, brand stewardship, cross-functional stakeholder interaction. Work setup: based in San Francisco or Carlsbad, requiring 3 days onsite per week.