Sr. Director/VP, Consumer

Role: Head of US Consumer for Zealand Pharma's obesity and metabolic health portfolio, including petrelintide in collaboration with Roche/Genentech. Objectives: build and lead the US consumer strategy to drive demand, patient activation, and persistence, bridging consumer brand building with biotech compliance. Responsibilities: develop target audience insights, demand-creation architecture, and integrated omnichannel activation plans; collaborate with Medical Affairs, Regulatory, and partner teams; leverage AI, data, and marketing tech for insight-driven activation; manage agency and partner ecosystems; and establish consumer capabilities and operating models. Requirements: 10+ years in consumer marketing/brand building, with experience in healthcare, CPG, or FMCG; proven success in product launches, non-traditional activation models, and partner influence; ability to operate in regulated healthcare environments; strong leadership in building teams and processes. HighValue: consumer marketing leadership in healthcare, digital and omnichannel expertise, experience in highly regulated categories, and familiarity with co-commercialization and alliance models. WorkSetup: US-based, with regular travel to Denmark and partner hubs; role involves cross-functional collaboration with biotech and pharma partners.