Sr Director, Product Marketing, OTTAVA

Role Summary

Senior Director, Product Marketing, OTTAVA leads the OTTAVA Product Marketing team and collaborates with product strategy, technical pillars, and regional partners. This role reports to the VP of NPD and Platform Strategy and provides decisive leadership across the marketing mix, focusing on customer insight, launch activities, market segmentation, product positioning, KOL engagement, and brand management. Based in Santa Clara, CA or Cincinnati, OH, with substantial cross-functional influence to drive growth in surgical technologies.

Responsibilities

• Champions a multispecialty strategy and customer engagement plan
• Defines worldwide Marketing strategy
• Develops global insights to drive marketing strategies
• Develops the positioning and value props
• Works closely with global upstream team and regions to deliver new product launch forecasts
• Creates relationships with WW key opinion leaders to inform on strategy
• Drives value-based healthcare initiatives through key claims and a robust evidence strategy
• Forecasts customer demand and participate in developing demand forecasts for new products across product lines
• Proactively aligns decision making with enterprise-wide strategy and evaluates short and long term goals to prioritize the highest impact actions
• Builds organizational capability, recruits & develops talent, and allocates appropriate resources to achieve growth goals. Providing leadership, support, and expertise across the organization; including input into product development teams
• Builds a pipeline of talent and fosters a culture of engagement within the team
• Is a key member of the NPD/PS Leadership Team

Qualifications

• Education: A minimum of a Bachelor's Degree is required. MBA or Advanced Degree preferred
• Skills And Experience:
  • 10+ years of experience as a sales and marketing leader at global level with a track record of delivering results in challenging business environments
  • Experience in healthcare industry, MedTech required; robotics and digital surgery is preferred; demonstrated ability to understand the portfolio of products
  • Experience managing teams and the ability to identify and develop talent
  • Demonstrated track record of increased marketing responsibilities
  • Cross-functional experience is preferred (e.g., Sales, Finance, R&D)
  • Strong strategic and analytic skills
  • Proven ability to go from strategy to execution and deliver results in the market
  • Experience in upstream and downstream marketing, including new product launch
  • Experience in marketing programs to create new markets or market segments is preferred
  • Knowledge of marketing research and analysis, including voice of the customer (VOC)

Additional Requirements

• This role can be based out of Santa Clara, CA, or Cincinnati, OH, and may require up to 50% travel (international and domestic)