Sr. Director, Patient Marketing (DTC Media & Engagement)

Role: Senior Director of Patient Marketing leading DTC strategies for Neurocrine Biosciences' Ingrezza brand, managing ~$150M media spend across TV, streaming, digital, and owned channels. Responsibilities: develop and execute end-to-end patient demand generation, optimize media investments, oversee creative production, and lead data-driven performance analytics, including attribution and marketing mix modeling. Collaborate with cross-functional teams (Market Access, Medical, Regulatory) to ensure compliant, integrated campaigns; oversee agency partnerships and lead a high-performing marketing team. Qualifications: BS/BA in scientific or business discipline with 14+ years of commercial marketing experience, including 7+ years in senior leadership roles managing large-scale media budgets; advanced degrees preferred. Skills include deep expertise in omnichannel DTC marketing, TV and digital media buying, analytics, and ROI measurement; strong leadership, strategic thinking, and cross-functional collaboration abilities. High-Value: focus on neurological and psychiatric indications, extensive experience with large-scale media investment, omnichannel ecosystem expertise, and proficiency in advanced attribution techniques. WorkSetup: not specified, but likely hybrid or onsite given scope.