Sr Director of Market Access

Role Summary

The Senior Director, Access Marketing and Patient Support Services plays a pivotal role in ensuring patient access to Tonix Pharmaceuticals therapies, leading strategic initiatives, collaborating with cross-functional teams, and driving patient-centric programs, directly impacting patient outcomes and contributing to the success of the organization. This role collaborates with the brand team, NADs and MSLs to develop and execute GPO/Payer strategies, national account-specific strategies, and other targets. In partnership with designated PSS vendors, this position will design and execute access services (HUBs, CoPay and other financial support services) to deliver a positive provider and patient experience and optimize script pull-through.

Responsibilities

• Lead the development of market access strategy across all market access segments and execution plan
• Build a value proposition by articulating the business strategy and economic choices for each stakeholder
• Build access and patient support program awareness, perception, and proficiency with HCPs through field teams (Sales and Field Access)
• Integrate patient services strategy into Tonix‚Äôs broader market access strategy to optimize patient access post-approval
• Monitor, troubleshoot and develop plans of action for issues throughout the patient journey
• Synthesize data/analytics with PSS partners and CommOps to evaluate the HCP and patient journey
• Own all customer-facing materials and communications for market access teams (Payers, IDNs, PBMs)
• Partner with Brand Marketing, National Accounts, Field Access, MSLs and Patient Services to lead compliant initiatives that drive product and patient outcomes
• Determine action, execution, tracking and monitoring of projects using scenario planning, segmentation, positioning, and optimization
• Establish payer engagement plans to support payer education, advisory boards, market research, and payer messaging
• Support business cases related to access opportunities to assess brand value
• Coordinate access strategies across all Payer types to drive coverage and reimbursement
• Serve as content expert for payer, patient services, field access, National Accounts, and reimbursement communications through review/approval processes
• Build and manage tools to communicate favorable coverage and access status for field messaging

Qualifications

• Proven record of success with cross-functional teams
• Demonstrated ability to influence multiple levels internally and externally
• Experience/knowledge of traditional formulary pull-through strategies and tools (preferred)
• Excellent written and verbal communication and project management skills
• Proven vendor management experience, particularly with agency partners
• Demonstrated leadership, judgment, problem solving, strategic thinking, and decision-making abilities
• Experience managing budgets

Preferred:

• 10+ years in the pharmaceutical industry
• 5 years of bio/pharmaceutical experience with understanding of US patient support service models
• Experience in Market Access Marketing; prior experience required
• Experience with markets and 505(b)(2) products with payer restrictions (step edits, PA, etc.)

Education

• Bachelor‚Äôs Degree from an accredited college/university
• MBA or other advanced degree is a plus