Sr. Director Marketing, UGN - 103
UroGen Pharma
Full-time
Remote friendly (Princeton, NJ)
United States
Marketing
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Role Summary
Senior Director, Marketing, UGN-103 — lead strategic planning, cross-functional coordination, and execution for a late-stage bladder cancer asset, guiding the transition from development to commercial launch to meet market needs, regulatory requirements, and revenue goals.
Responsibilities
- Develop and drive the integrated launch strategy for UGN-103, ensuring readiness across all commercial and operational functions.
- Partner with R&D, regulatory, and medical affairs to ensure scientific and clinical positioning aligns with market opportunities.
- Conduct market assessments, competitive intelligence, and scenario planning to optimize launch timing and differentiation.
- Work closely with R&D, clinical, regulatory, manufacturing, and commercial teams to ensure successful product development and delivery.
- Anticipate risks, develop contingency plans, and ensure rapid problem-solving during the launch phase.
- Serve as the central point of accountability for launch execution, ensuring milestones, budgets, and quality standards are met.
- Ensure engagement with key opinion leaders (KOLs) and early adopters to build advocacy pre-launch.
- Partner with market access teams to secure reimbursement strategies and payer readiness.
- Optimize cross-team processes to ensure speed, agility, and quality in execution.
- Ensure products meet or exceed quality, compliance, and customer satisfaction targets.
Qualifications
- Bachelor’s degree in Life Sciences, Biotechnology; advanced degree strongly preferred.
- 9+ years in biotech, pharma, or life sciences, with at least 4 years leading product launches; urology and/or oncology preferred.
- Proven success in bringing late-stage pipeline assets to market in a highly regulated environment.
- Expertise in launch planning frameworks, lifecycle management, and cross-functional leadership.
- Strong understanding of regulatory pathways, market access, and commercialization dynamics.
- Exceptional strategic thinking, communication, and stakeholder management skills.
Skills
- Strategic launch planning
- Cross-functional leadership
- Market assessment and competitive intelligence
- Regulatory and market access knowledge
- Stakeholder management and communication
Education
- Bachelor’s degree in Life Sciences, Biotechnology; advanced degree preferred
Additional Requirements
- None specified beyond the qualifications and responsibilities above.