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Check out JobsAI Sr Director, Insights & Analytics, Immunology (Lupus)
Company Name: Biogen
Job Description
The Sr Director, Insights and Analytics Lead will define and evaluate brand performance for the Immunology franchise, enabling data-driven decisions and delivering actionable insights.
Responsibilities
- Primary marketing research
- Secondary analytics
- Forecasting
- Competitive intelligence
- Partnering with North America Leadership and Marketing Heads to understand business insight needs
- Leveraging data effectively
- Leading performance narrative development and insight generation for US brand/franchise strategy
- Managing the relationship with the Franchise Leadership Team
- Driving the insights agenda