Sr. Director (Head), US Commercial Communications (Vaccines)
GSK
7 months ago
Remote friendly (Philadelphia, PA)
United States
Marketing
Sr. Director (Head), US Commercial Communications (Vaccines)
Key Responsibilities:
- Provide communications leadership and counsel to the Head of GSK’s US vaccines business and the vaccines leadership team.
- Lead integrated communications for the US vaccines portfolio, leading a small team and aligning cross-functional and global teams.
- Deliver clear, data-driven, science-based messaging for HCPs, patients, payers, policymakers, media, and influencers.
- Plan and execute brand, disease-awareness, PR, and influencer campaigns.
- Develop public affairs and advocacy strategies to advance access, coverage, and policy goals with policy and government affairs colleagues.
- Own external/reputational issues and crisis communications; coordinate rapid responses to protect and build reputation.
- Lead internal and external communications strategy and plan execution to support performance, transformation, and culture.
- Serve as a trusted thought partner and vaccines subject matter expert within the US and global businesses.
- Partner with corporate media teams to secure positive recognition and media coverage for product/business milestones and company leadership.
- Measure impact (KPIs, sentiment, ROI) and optimize tactics using data.
- Manage and develop the communications team and external agencies; ensure compliance with GSK standards.
Basic Qualifications:
- Bachelor’s degree
- 10+ years of communications experience
- 3+ years of recent experience in product communications, change management, issues management, media relations, and/or investor relations/disclosure processes and/or brand marketing
- 3+ years of recent experience leading people (direct line leadership)
- 3+ years of recent experience in a global and/or cross-functional team
Preferred Qualifications:
- Master’s degree
- 3+ years recent experience in vaccines, pharma, corporate healthcare, public health and/or federal government
- Experience developing and empowering high-performing individuals/teams and building a talent pipeline
- Deep understanding of the US external healthcare environment, stakeholder landscape, and regulatory processes (specialty assets, access, reimbursement)
- Proven excellence in communications
- Comprehensive knowledge of FDA, CDC/ACIP regulatory processes
- Experience working with advocacy organizations
- Strong judgment and integrity; strong business/commercial acumen (product launches/line extensions)
- Strategic thinker with tactical execution; enterprise leadership thinking
- Strong analytical, proactive problem-solving; excellent verbal/written communication
- Ability to manage issues/crisis (scenario planning, activation/cascades)
- Ability to manage multiple priorities/projects and budgets/agencies; collaborate across matrix teams
Key Responsibilities:
- Provide communications leadership and counsel to the Head of GSK’s US vaccines business and the vaccines leadership team.
- Lead integrated communications for the US vaccines portfolio, leading a small team and aligning cross-functional and global teams.
- Deliver clear, data-driven, science-based messaging for HCPs, patients, payers, policymakers, media, and influencers.
- Plan and execute brand, disease-awareness, PR, and influencer campaigns.
- Develop public affairs and advocacy strategies to advance access, coverage, and policy goals with policy and government affairs colleagues.
- Own external/reputational issues and crisis communications; coordinate rapid responses to protect and build reputation.
- Lead internal and external communications strategy and plan execution to support performance, transformation, and culture.
- Serve as a trusted thought partner and vaccines subject matter expert within the US and global businesses.
- Partner with corporate media teams to secure positive recognition and media coverage for product/business milestones and company leadership.
- Measure impact (KPIs, sentiment, ROI) and optimize tactics using data.
- Manage and develop the communications team and external agencies; ensure compliance with GSK standards.
Basic Qualifications:
- Bachelor’s degree
- 10+ years of communications experience
- 3+ years of recent experience in product communications, change management, issues management, media relations, and/or investor relations/disclosure processes and/or brand marketing
- 3+ years of recent experience leading people (direct line leadership)
- 3+ years of recent experience in a global and/or cross-functional team
Preferred Qualifications:
- Master’s degree
- 3+ years recent experience in vaccines, pharma, corporate healthcare, public health and/or federal government
- Experience developing and empowering high-performing individuals/teams and building a talent pipeline
- Deep understanding of the US external healthcare environment, stakeholder landscape, and regulatory processes (specialty assets, access, reimbursement)
- Proven excellence in communications
- Comprehensive knowledge of FDA, CDC/ACIP regulatory processes
- Experience working with advocacy organizations
- Strong judgment and integrity; strong business/commercial acumen (product launches/line extensions)
- Strategic thinker with tactical execution; enterprise leadership thinking
- Strong analytical, proactive problem-solving; excellent verbal/written communication
- Ability to manage issues/crisis (scenario planning, activation/cascades)
- Ability to manage multiple priorities/projects and budgets/agencies; collaborate across matrix teams