Sr. Director - HCP Media

Role Summary

Sr. Director - HCP Media at Lilly. Lead enterprise HCP media strategy and governance, shaping how Lilly connects with healthcare professionals through data-driven media channels. Provide strategic vision, oversee investments, governance, and innovation roadmap across SOA, EHR ecosystems, endemic display, programmatic, and point of care media. Report to the Associate Vice President of Media & Partnerships and ensure compliant, credible, future-focused HCP engagement.

Responsibilities

• Define and lead the enterprise HCP media strategy across brands, establishing frameworks for investment, targeting, measurement, and compliance.
• Build a unified media vision across professional channels to ensure consistency, scalability, and strategic impact.
• Partner closely with medical, legal, regulatory, and data governance teams to ensure all HCP media practices uphold privacy, transparency, and compliance standards.
• Lead the enterprise strategy across Sources of Authority, EHR ecosystems, endemic display, programmatic, and point of care channels.
• Identify, prioritize, and manage investments that shape HCP engagement, education, and prescribing behavior.
• Develop and evolve Lilly’s integrated HCP media framework, ensuring alignment across platforms and optimizing for reach, efficiency, and clinical relevance.
• Oversee vendor and partnership strategies, establishing performance standards and clear accountability for innovation and business impact.
• Evaluate channel performance through data-driven insights, ensuring that media investments deliver measurable engagement, trust, and value.
• Serve as the enterprise expert and advisor to brand teams, senior executives, and cross-functional partners on HCP media strategy and investment decisions.
• Translate complex media data and market insights into actionable enterprise recommendations.
• Build organizational understanding of the HCP media ecosystem and its role in driving customer-centric, compliant engagement.
• Oversee relationships with HCP media partners, agencies, and professional platforms.
• Ensure agencies and partners align with Lilly’s enterprise objectives, governance principles, and performance expectations.
• Drive accountability through partnership reviews, innovation pilots, and transparent measurement frameworks.
• Manage enterprise-level HCP media investments across multiple platforms and brands.
• Implement transparent governance to ensure fiscal discipline, compliance, and alignment with enterprise priorities.
• Safeguard all HCP media practices to meet or exceed regulatory, promotional, and privacy standards.
• Drive continuous innovation in professional media planning, data integration, and measurement.
• Build Lilly’s internal HCP media capability model and knowledge base.
• Explore the role of AI, automation, and predictive analytics in optimizing professional media efficiency and personalization.
• Adopt and promote key behaviors: enterprise leadership, regulatory rigor, influence through expertise, innovation mindset, and trusted stewardship.

Qualifications

• Bachelor’s degree required.
• 10+ years of experience in media or marketing, including 5+ years focused on HCP or pharmaceutical professional media.
• Authorized to work in the United States on a full-time basis (no sponsorship).

Skills

• Deep understanding of Sources of Authority, EHR ecosystems, endemic display, programmatic, and point of care media.
• Experience managing enterprise-level partnerships with HCP networks and publishers.
• Ability to connect investment, engagement, and business outcomes through data-driven frameworks.
• Strong relationship management and vendor/agency leadership experience.
• Collaborative leadership style with a track record of developing high-performing teams.
• Excellent storytelling and executive communication skills.
• Knowledge of emerging professional platforms and HCP engagement technologies.
• Experience leading through organizational transformation and change.
• Balanced creative and analytical thinking to drive measurable business impact.
• Understanding of marketing technology stacks and data integration.

Education

• MBA or related advanced degree preferred.

Additional Information

• Location: Indianapolis-based position; remote not considered.
• Travel: Approximately 10–20% based on business needs.