Sr. Director HCP Marketing Neuropsychiatry

Role Summary

Senior Director of HCP Marketing (Neuropsychiatry) is a senior US franchise leader responsible for planning and executing HCP activation and education strategies for a product in launch. The role leads the HCP marketing team and cross-functional partners to educate, activate and support clinicians treating postpartum depression (PPD), across branded and unbranded initiatives. This position reports to the VP/Head of Neuropsychiatry Marketing and contributes to a multi-year brand roadmap during a growth phase.

Responsibilities

• You will serve as U.S. HCP-lead to develop clear HCP strategy, design creative campaigns, develop messaging and coordinate a customer experience that meets HCP practices/systems where they are, while overcoming barriers to treatment.
• You will lead a team of marketers charged to educate and activate key HCP audiences for the first indicated oral therapy for postpartum depression (PPD). In this position you will focus on leading a team for both branded and disease education initiatives, collaborating cross-functionally and across channels.
• You will sit on the franchise leadership team to lead design and implementation of the 3 year brand roadmap, with focus on improved education, activation and maturation of the market. By helping define and articulate clear market development and customer experience strategies this leader will also drive solutions that crosscut audiences.
• You will deliver a commercialization plan that proactively grows product adoption and shapes the market. You will consider beyond core marketing including education, scientific exchange and relationship building, evidence generation, and broader engagement with the HCP ecosystem and community to impact delivery of care.
• Collaborate with alliance partner to support the vision and strategy to effectively ensure a 3-year launch growth plan for this important therapy.
• Accountable for comprehensive assessment of competition and identification of opportunities to guide/refine the strategy amidst rapidly changing market dynamics
• You will manage overall HCP media planning and content strategies including management of budgets >$15MM.

Qualifications

• Seasoned commercial professional, with 12+ years of commercial experience, with 8+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch.
• Experience in complex/under-developed therapeutic areas; Women’s Health, Neuroscience, Psychiatry or Immunology experience a plus
• Experience in designing and driving omnichannel media campaigns including building media plans, analyzing data and insight to drive key choices and defining a crisp 3-year customer engagement strategy
• Must exhibit strong leadership skills, ability to perform in fast paced environments and ability to influence without authority.
• Strong project and vendor management track record, including resource allocation and fiscal management.
• Experience leading and developing direct and matrixed teams to drive high-impact output
• Ability to travel up to 25%

Skills

• Experience with a collaboration partner and cross-functional leadership to prioritize strategies to focus and drive success of a new paradigm in a complex market
• Field/customer-facing experience a plus

Education

• BS/BA Required; MBA Preferred

Additional Requirements

• Ability to travel up to 25%