Sr. Director, Growth Marketing

Role: Lead growth marketing for Rakuten's user acquisition, managing multi-channel strategies and cross-functional collaboration. Responsibilities: develop data-driven acquisition tactics across Search (SEM & SEO), Mobile App, Paid Social, Affiliates, Programmatic, and new channels; oversee significant marketing budget focusing on efficiency and lifetime value; build a test-and-learn approach with continuous KPIs monitoring; optimize resource allocation; partner with product, design, and engineering teams to leverage automation and technology; identify new vendors and channels to support growth, including retention initiatives. Requirements: 10+ years marketing experience, with 5+ years managing and scaling teams; expertise in platforms such as Facebook, Google, programmatic media, app store optimization, and fraud detection; familiarity with marketing tools like Amplitude, Datorama, Segment, Tableau; SQL knowledge preferred. HighValue: experience in fast-paced, entrepreneurial environments; ability to manage multiple projects with tight deadlines; strong communication skills for executive reporting. WorkSetup: not specified; likely remote or hybrid based on role scope.