Sr. Director, Growth Marketing

Role: Lead growth marketing for Rakuten's user acquisition, overseeing multi-channel strategies to boost new user growth and optimize lifetime value. Responsibilities: develop a data-driven acquisition approach, manage substantial marketing budgets with an emphasis on efficiency, build a test-and-learn culture with ongoing experimentation, monitor KPIs for continuous optimization, and work cross-functionally with product, design, and engineering teams to scale operations through automation and new technology. Focus channels include SEM, SEO, mobile app and ASO, paid social, affiliates, programmatic, display, and emerging channels. Requirements: 10+ years in marketing with proven success in scaling channels and improving efficiency; expert knowledge of Facebook, Google, programmatic platforms, and marketing tech tools like Amplitude, Datorama, Segment, Tableau; familiarity with Snowflake and SQL is a plus; leadership experience building and managing teams; ability to work in a fast-paced entrepreneurial environment and communicate effectively with executives. HighValue: extensive experience in digital growth marketing, channel management, data analytics, and cross-functional collaboration; leadership in a rapidly expanding organization. WorkSetup: not specified, but likely hybrid or remote based on role scope.