Sr Director, DTP, HIV, Long-Acting Treatment
Gilead Sciences
June 27, 2026
Remote friendly (San Francisco Bay Area)
United States
Clinical Research and Development
Senior Director, HIV Treatment Marketing, DTP Promotions
Primary Responsibilities
- Lead HIV Treatment DTP strategy; oversee development and execution of the annual patient marketing tactical plan.
- Develop targeted patient approaches for personal (field-based) and non-personal promotion across HIV populations using channel mix (print, digital, social media, out-of-home, TV), leveraging agency expertise, KPIs, and ROI analysis.
- Translate market research insights into promotional strategies and tactics.
- Evaluate and champion innovative approaches to strengthen brand loyalty.
- Develop culturally competent patient materials and messaging for educational needs of patients and community partners.
- Collaborate with cross-functional teams to align with brand strategy and elevate the patient voice.
- Lead and support the DTP marketing team; develop, coach, and manage direct reports.
- Manage integrated promotions and media budget; prioritize execution.
- Oversee agency relationships and performance; leverage agency expertise.
- Oversee patient ambassadors to ensure a consistent Gilead experience.
- Develop and deliver presentations to internal and external audiences.
- Ensure compliance with relevant laws, regulations, and policies.
Competencies
- DTC/DTP marketer with strategic vision; strategic/analytic, innovative, accountable decision-making.
- Deep experience implementing pharmaceutical brand/communication plans; patient targeting and activation; multi-dimensional marketing plans.
- Demonstrated track record in pharma/biotech/consumer patient/community marketing.
- Excellent leadership, interpersonal, executive presence, communication, and project management.
Basic Qualifications
- Bachelor’s + 14 years marketing experience OR Master’s + 12 years OR PhD + 12 years.
Preferred Qualifications
- MBA with 12+ years (pharma/biotech preferred); direct people management.
- Direct-to-Patient marketing expertise; patient/community advocacy group experience preferred.
- Knowledge of pharmaceutical regulatory requirements; financial management.
- Advertising/digital/communications agency experience.
Application instructions
- For current Gilead employees and contractors: apply via the Internal Career Opportunities portal in Workday.
Primary Responsibilities
- Lead HIV Treatment DTP strategy; oversee development and execution of the annual patient marketing tactical plan.
- Develop targeted patient approaches for personal (field-based) and non-personal promotion across HIV populations using channel mix (print, digital, social media, out-of-home, TV), leveraging agency expertise, KPIs, and ROI analysis.
- Translate market research insights into promotional strategies and tactics.
- Evaluate and champion innovative approaches to strengthen brand loyalty.
- Develop culturally competent patient materials and messaging for educational needs of patients and community partners.
- Collaborate with cross-functional teams to align with brand strategy and elevate the patient voice.
- Lead and support the DTP marketing team; develop, coach, and manage direct reports.
- Manage integrated promotions and media budget; prioritize execution.
- Oversee agency relationships and performance; leverage agency expertise.
- Oversee patient ambassadors to ensure a consistent Gilead experience.
- Develop and deliver presentations to internal and external audiences.
- Ensure compliance with relevant laws, regulations, and policies.
Competencies
- DTC/DTP marketer with strategic vision; strategic/analytic, innovative, accountable decision-making.
- Deep experience implementing pharmaceutical brand/communication plans; patient targeting and activation; multi-dimensional marketing plans.
- Demonstrated track record in pharma/biotech/consumer patient/community marketing.
- Excellent leadership, interpersonal, executive presence, communication, and project management.
Basic Qualifications
- Bachelor’s + 14 years marketing experience OR Master’s + 12 years OR PhD + 12 years.
Preferred Qualifications
- MBA with 12+ years (pharma/biotech preferred); direct people management.
- Direct-to-Patient marketing expertise; patient/community advocacy group experience preferred.
- Knowledge of pharmaceutical regulatory requirements; financial management.
- Advertising/digital/communications agency experience.
Application instructions
- For current Gilead employees and contractors: apply via the Internal Career Opportunities portal in Workday.