Sr. Director - Consumer Media

Role Summary

Sr. Director - Consumer Media at Lilly. Lead enterprise consumer media strategy, governance, and agency partnerships; provide vision and guidance across brands; report to the Associate Vice President of Media & Partnerships; manage a small team; advise senior executives; balance enterprise priorities with brand performance.

Responsibilities

• Enterprise & Product Balance – Balances enterprise-wide priorities with brand-level needs, setting a cohesive vision that drives both long-term growth and near-term performance.
• Influential Communication – Translates complexity into clear, compelling narratives that build trust and alignment with executives and teams.
• Accountability – Makes disciplined, transparent decisions that maximize enterprise value and investment impact.
• Curiosity & Innovation – Anticipates shifts in consumers, culture, and technology, proactively shaping future-ready strategies.
• Talent Builder – Elevates people and partnerships through mentorship, empowerment, and accountability.
• Enterprise Media Strategy & Governance – Set the vision and framework for consumer media strategy across brands, ensuring alignment to enterprise priorities and long-term growth. Define enterprise media objectives, channel principles, and measurement standards to drive consistency and maximize business impact, while pushing the organization toward innovation and future-forward approaches.
• Executive Leadership & Influence – Serve as a trusted advisor to senior executives on media and marketing investment strategy. Translate complex data and insights into clear recommendations that inform enterprise decision-making. Build organizational alignment around media’s role in delivering customer-centric experiences and driving business performance.
• Agency & Partner Ecosystem Leadership – Oversee enterprise-level media agency partnerships, ensuring the right operating models, talent, and performance standards are in place. Shape agency accountability, foster collaboration, and ensure agency capabilities evolve with the business’s needs. Build senior relationships with agency executives and hold them accountable for strategic thought leadership and value creation.
• Market & Industry Foresight – Monitor consumer, category, and competitive trends, as well as advancements in media, data, and technology. Anticipate shifts in the external landscape and proactively advise the enterprise on opportunities, risks, and implications for the business.
• Financial Stewardship – Oversee enterprise media investment portfolio, ensuring responsible stewardship of significant budgets across multiple brands and channels. Establish investment principles and governance to maximize ROI, enable strategic trade-offs, and deliver transparency and accountability to leadership.
• Risk & Reputation Management – Ensure media practices uphold the highest standards of compliance, privacy, brand safety, and customer trust. Establish guardrails and governance models to safeguard reputation and ensure all consumer marketing guidelines and policies are met.
• Talent & Capability Development – Build and nurture a high-performing media organization, ensuring the right capabilities, leadership pipelines, and partnerships are in place. Inspire, mentor, and grow talent internally while shaping external partnerships to elevate the company’s media expertise.

Qualifications

• Bachelor’s degree
• 10 years’ experience in media and marketing with 8 years of experience in specifically media agency and/or client side
• Authorized to work in the United States on a full-time basis

Skills

• Deep understanding of modern media ecosystems, including programmatic, streaming/CTV, social, and retail media
• Data-driven marketing, measurement frameworks, and connecting investment to business outcomes
• Experience building enterprise operating models and governance across complex organizations
• AI- and technology-enabled media innovation and automation
• Strong relationship management and agency leadership experience
• Collaborative leadership style with a track record of developing high-performing teams
• Exceptional storytelling and executive communication skills
• Knowledge of emerging media platforms and content formats (retail, influencer, shoppable, gaming)
• Experience leading through organizational transformation and change
• Balance of creative and analytical thinking to drive measurable impact
• Understanding of marketing technology stacks and data integration

Education

• MBA or related advanced degree preferred

Additional Information

• Indy Based Position; Remote not considered
• Travel ~10-20% based on business requirements