Sr. Director - Consumer Marketing - Oncology

This role is responsible for shaping the US Consumer Brand Experience Strategy and leading the planning, execution, and performance management of Activation Engagement efforts, including leading Campaign Strategy Brief(s), orchestrating execution across central capability teams (Consumer Creative, Advertising, Communications, Media, Digital), and driving flywheel performance across channels (PESO). Collaborate cross-functionally (Global TA, US TA, GCO), coach and develop marketing talent, and advance consumer marketing capabilities.

Key Responsibilities
- Partner with Global and US Marketing Teams to develop deep consumer insights (attitudes, behaviors, needs) and market insights (environment dynamics, treatment landscape, competitor strategies).
- Localize patient flow model and from/to beliefs and behaviors for target consumer segments/sub-segments.
- Co-shape the US Consumer Strategy: foundational value proposition/differentiators; headwinds/tailwinds and strategic choices; overall KPIs/goals; approach to adjacent/interdependent efforts; risks and mitigation.
- Define Consumer Activation Engagement Plans: priority campaigns/programs; channel approach (PESO); personalization priorities; KPIs.
- Lead Therapeutic Area Content Strategy, including specific US Consumer Claims.
- Develop Campaign Strategy Briefs and drive briefings to central capability teams and relevant agencies.
- Lead development of Experience and Tactic Briefs to execute Activation Engagement efforts beyond core campaigns (e.g., local community programs, digital offerings on owned platforms).
- Own the integrated consumer marketing plan, budget, and goals.
- Orchestrate across capability teams to ensure alignment, coherence/efficiency, and flywheel performance.
- Champion consumer insights, feedback, and experience throughout.
- Partner with Consumer Creative Advertising through campaign development and production; drive approvals within US TA; ensure pull-through across segments, channels (PESO), and content strategy; represent the TA in OPDP processes.
- Lead execution of Activation Engagement efforts beyond core campaigns and derivations of core tactics; lead related MLRO approvals, Veeva, and lifecycle management.
- Accountable for activation performance and consumer-driven leakage at treatment decision.
- Partner with BI&A to ladder up campaign/program/tactic metrics into overall US Consumer KPI Framework.

Leadership
- Build a high-performing team of expert consumer strategists, creative marketers, and change makers.
- Cultivate a culture that enables talent to thrive (candor, accountability, coaching, belonging/inclusivity).
- Foster productive, trust-based relationships across the enterprise and with partners.
- Be thoughtful with resources; facilitate trade-offs without compromising standards.

Basic Qualifications
- Bachelor’s Degree
- 5+ years’ experience in pharmaceutical marketing (consumer marketing preferred)
- Authorized to work in the United States full-time (visa sponsorship not provided).

Preferences
- 2+ years’ experience in Oncology
- Strong track record leading US consumer marketing strategy/execution; managing matrixed internal/external teams; serving as bridge/integrator across functions
- Expert competencies in consumer/market insights, go-to-market strategy, channel/digital/content strategy, consumer experience design, omnichannel measurement, performance optimization, and programmatic advertising (RTB)
- Experience managing agency/third-party selection and driving integrated agency excellence (IAT model)
- MBA

Additional Information
- Indianapolis based
- Travel 25–35%