Sr. Dir. to Exec. Director, Marketing, MPN
Incyte
Full-time
Remote friendly (Chadds Ford, PA)
United States
Marketing
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Role Summary
This individual leads the development and execution of U.S. commercial strategy for Incyte’s MPN portfolio. This leader is responsible for driving in-line brand performance, shaping launch readiness, and maximizing lifecycle opportunities across MPN indications. This role collaborates closely with cross-functional teams, including Sales, Access & Reimbursement, Medical Affairs, Market Insights, Regulatory, Development, and Legal, to deliver on commercial goals and ensure optimal patient and HCP engagement.
Responsibilities
- Develop and execute comprehensive brand strategy, messaging, and tactical plans for current and future MPN indications.
- Lead all marketing activities for HCP and patient audiences including advertising, promotion, CRM, and non-personal promotion strategies.
- Collaborate with Sales leadership to align marketing and field execution and support sales enablement efforts.
- Drive brand performance by analyzing commercial insights and adjusting strategies to optimize impact.
- Shape lifecycle management plans and support new product planning in collaboration with global partners.
- Guide market forecasting, opportunity assessments, competitive intelligence, and target product profile development.
- Actively engage with external thought leaders and advocacy organizations to ensure diverse perspectives inform strategy.
- Partner cross-functionally to ensure regulatory-compliant marketing initiatives and coordinated launch execution.
- Lead, coach, and develop direct reports and cross-functional marketing contributors.
- Manage marketing budget and coordinate closely with Finance to optimize resource allocation.
Qualifications
- Extensive experience in U.S. biopharmaceutical product marketing with demonstrated success in launch and in-line strategy.
- Oncology or hematology experience preferred; MPN experience a plus.
- Proven ability to lead cross-functional teams and external collaborations in a matrixed environment.
- Strong strategic thinking, communication, and execution capabilities.
- Experience in both upstream (new product planning/lifecycle) and downstream (in-line) marketing.
- Bachelor’s degree required; advanced degree (MBA, PharmD, or related) preferred.