Sr. Dir. to Exec. Director, Marketing, MPN

Role Summary

Sr. Dir. to Exec. Director, Marketing, MPN — Lead the development and execution of U.S. commercial strategy for Incyte’s MPN portfolio, drive in-line brand performance, shape launch readiness, and maximize lifecycle opportunities across MPN indications.

Responsibilities

• Develop and execute comprehensive brand strategy, messaging, and tactical plans for current and future MPN indications.
• Lead all marketing activities for HCP and patient audiences including advertising, promotion, CRM, and non-personal promotion strategies.
• Collaborate with Sales leadership to align marketing and field execution and support sales enablement efforts.
• Drive brand performance by analyzing commercial insights and adjusting strategies to optimize impact.
• Shape lifecycle management plans and support new product planning in collaboration with global partners.
• Guide market forecasting, opportunity assessments, competitive intelligence, and target product profile development.
• Actively engage with external thought leaders and advocacy organizations to ensure diverse perspectives inform strategy.
• Partner cross-functionally to ensure regulatory-compliant marketing initiatives and coordinated launch execution.
• Lead, coach, and develop direct reports and cross-functional marketing contributors.
• Manage marketing budget and coordinate closely with Finance to optimize resource allocation.

Qualifications

• Extensive experience in U.S. biopharmaceutical product marketing with demonstrated success in launch and in-line strategy.
• Oncology or hematology experience preferred; MPN experience a plus.
• Proven ability to lead cross-functional teams and external collaborations in a matrixed environment.
• Strong strategic thinking, communication, and execution capabilities.
• Experience in both upstream (new product planning/lifecycle) and downstream (in-line) marketing.
• Bachelor’s degree required; advanced degree (MBA, PharmD, or related) preferred.

Skills

• Strategic brand management
• Marketing leadership in biopharma
• Cross-functional collaboration
• Market analytics and forecasting
• Lifecycle and launch planning
• Regulatory-compliant marketing

Education

• Bachelor’s degree required; advanced degree preferred (MBA, PharmD, or related).