Sr. Brand Manager, EXPAREL

Role Summary

The Senior Brand Manager for EXPAREL will lead the development and execution of the brand's marketing strategy, focusing on Direct-to-Consumer (DTC) patient engagement across Orthopedics, Plastics, and Oral & Maxillofacial Surgery (OMFS), and supporting Healthcare Provider (HCP) strategies. This role requires a strategic, data-driven marketer who can drive cross-functional alignment and maximize brand growth.

Responsibilities

• Patient Marketing Strategy & Execution (Primary Focus)
  • Lead the development and execution of the comprehensive patient marketing strategy (DTC, patient education, activation) for Orthopedics, Plastics, and OMFS.
  • Drive patient-facing tactical execution from concept through regulatory review and launch, aligning with brand strategy and commercial goals.
  • Manage agency partners for creative development, media planning, and campaign execution to maximize patient engagement and prescription inquiries.
  • Collaborate to optimize the patient journey and experience to drive brand advocacy and retention.
• HCP Marketing Support & Collaboration
  • Support development and execution of priority HCP-facing tactics (digital tools, promotional campaigns, sales force materials).
  • Collaborate with Sales Training to ensure effective field force rollout and understanding of patient and HCP marketing strategies and materials.
  • Lead submission and approval process for patient and select HCP materials through internal MLR review.
• Brand Strategy, Insights, and Performance
  • Co-lead annual brand planning; contribute to strategic planning, positioning, and long-term commercial forecasting.
  • Ensure alignment with organizational goals while driving brand growth and positioning.
  • Manage and optimize the patient marketing budget and resources for maximum ROI.
  • Use market research and performance data to identify growth opportunities, track KPIs, and adjust tactics to maximize market share.
  • Cultivate relationships with KOLs and external partners relevant to patient activation.
• Cross-functional Collaboration
  • Collaborate with sales, medical affairs, regulatory, and commercial teams to align brand vision and marketing activities.
  • Support integrated marketing strategies; coordinate across teams and functions.
  • Act as liaison between Marketing and Field Sales; communicate brand updates, strategies, and resources.
  • Work with Training to develop field materials and programs; ensure field readiness to communicate EXPAREL value.
  • Align with Strategic Insights and Analytics to conduct market research and review competitive intelligence.

Qualifications

• Bachelor’s degree in business or Life Sciences required; MBA or advanced degree preferred.
• 7+ years in brand management, marketing, advertising, or related field; pharmaceutical/biopharmaceutical/medical device experience preferred.
• Strong cross-functional leadership and ability to drive brand growth in complex markets.
• Experience in acute therapeutic areas or hospital/ASCs desirable but not mandatory.

Knowledge, Skills, and Abilities

• Proven ability to influence stakeholders and lead cross-functional teams.
• Strong strategic and analytical thinking; ability to adapt to market changes.
• Experience with data analysis to inform decision-making and optimize marketing strategies.
• Excellent written and verbal communication for senior leadership and external stakeholders.
• Experience working with KOLs and external partners to advance brand objectives.

Travel Requirements

• Approximately 25% travel for cross-functional sessions, conferences, and field meetings.

Physical Demands

Regularly sit, talk, and move; close vision and use of keyboard and mouse. Reasonable accommodations may be made to enable performance of essential functions.

Work Environment

Office environment with typical offices and cubicles; reasonable accommodations available.