Role Summary
Execute brand strategy and tactics in the field, drive sales performance, effectively manage the assigned territory and targeted accounts, and build strong customer relationships. Focus on customer needs solving to maximize short and long-term sales while placing the patient at the center and operating within the company's code of conduct, policies, and all applicable laws and regulations.
Responsibilities
- Deliver sales performance, brand KPIs, financial targets, and marketing objectives to meet or exceed objectives.
- Create pre-call plans using SMART objectives and perform post-call evaluations to continuously improve sales performance; handle objections and concerns to close on sales calls.
- Aim to serve customer needs and expectations to build trusted relationships and achieve win-win agreements between AbbVie and customers.
- Develop and execute a call plan that achieves set call metrics and optimizes coverage and frequency to key customers to maximize access and sales opportunities.
- Continuously build understanding of customer needs, territory landscape, competitors, market segments, accounts, disease states, product, clinical and sales expertise, and share market intelligence with in-field and brand teams to align and optimize strategy.
- Differentiate AbbVie’s value proposition with health providers and identify and maintain disease state experts and speakers/advocates to maximize brand performance.
Qualifications
- Bachelor’s degree in health, sciences, pharmacy or business-related field preferred or relevant and equivalent industry experience required
- Relevant and equivalent industry experience required in lieu of a bachelor’s degree is at least five (5) years with three (3) or more years in the pharmaceutical/health/science industry preferred and a high school diploma/GED required
- Proactively identifies customer style/behavior and adapts selling approach accordingly
- Proven track record of success in selling with strong presentation skills; offers innovative ideas to maximize opportunities and develop sales strategies
- Demonstrates in-depth scientific, therapeutic, product, and competitive knowledge; strong business acumen and proficiency with business tools; capable of strategic and critical thinking in a matrix environment
- Influences others and is seen as a credible, respected resource; builds collaborative partnerships and demonstrates leadership and coaching in changing environments
- Documented success in leadership and increased responsibility at district, regional, or organizational levels
- Preferred: proven sales performance in therapeutic areas; experience in physician/account based selling, training, managed health care, or marketing; English language proficiency in writing and speaking
- Essential: able to satisfy all applicable health care industry credentialing requirements (HCIR) to gain and maintain entry into facilities in the assigned territory
- HCIR requirements may include background checks, drug screens, immunization proof, fingerprinting, and licenses; candidate is responsible for meeting these requirements
Education
- Bachelor’s degree in health, sciences, pharmacy or business-related field preferred or equivalent industry experience required
Additional Requirements
- Must satisfy all HCIR credentialing requirements to gain and maintain entry into facilities and organizations in the assigned territory; responsible for ensuring compliance and liability related to credentialing