Specialty Care Patient Engagement Go-To-Market Excellence Director

Role: Lead the development and execution of Patient Engagement strategies in specialty care, focusing on conditions like Sickle Cell Disease, Alopecia Areata, ATTR-CM, Ig therapies, and Hemophilia. Responsibilities include translating strategy into go-to-market plans, managing content operations and review processes, developing targeting and segmentation models, overseeing channel and field execution, and analyzing performance metrics to optimize engagement efforts. The role also involves cross-functional governance, training, and enabling teams across marketing, medical, legal, and compliance to ensure compliant, effective patient-centric programs. Requirements: 8+ years of pharmaceutical experience in consumer marketing, operations, or strategy, with proven leadership in matrix organizations; strong stakeholder influence, executive communication, project management, and strategic skills; high ethical standards. High-Value: Emphasis on patient-centric engagement within specialty care, particularly across rare and chronic indications, with a focus on scalable, compliant go-to-market execution, data-driven performance management, and cross-functional collaboration. Work setup: Not specified; travel requirement is 25%.