Bristol Myers Squibb
The Senior Therapeutic Area Specialist (TAS) drives demand for BMS medicines within their portfolio for appropriate patients. They engage Health Care Providers (HCPs) with scientific dialogue, promoting approved indications of BMS products within a defined region to meet sales targets compliantly. The TAS builds credibility with regional thought leaders and community physicians, using tools like SOPHIA to inform call plans and collaborating cross-functionally to enhance customer experience. They also organize speaker programs and maintain expertise on emerging data.