Role Summary
The Senior Therapeutic Area Specialist, Cardiovascular Community (Mobile, AL) is a field-based role responsible for driving demand for BMS medicines among appropriate patients by delivering scientific dialogue and a differentiated customer experience to health care providers. The TAS builds credibility with regional thought leaders and community-based physicians, collaborates cross-functionally to meet HCP needs, and prioritizes the safe and appropriate use of BMS products while achieving business objectives. Location: Mobile, AL.
Responsibilities
- Promotes approved indications of BMS products within a defined territory or region to meet or exceed assigned sales targets in a compliant manner.
- Creates demand for BMS medicines by articulating in a balanced manner the clinical and scientific rationale for use of products in appropriate patients.
- Engages with and continuously maintains/grows a high level of scientific expertise in all assigned products and therapeutic areas.
- Prepares and successfully implements comprehensive territory and account plans.
- Proactively uses available tools such as SOPHIA to derive insights and to dynamically inform call plans.
- Provides feedback on experience using these tools to leadership to enable continuous improvement.
- Demonstrates scientific expertise and passion in using approved scientific resources and publications to present information to HCPs and ensures medical accuracy.
- Conducts in-office presentations (e.g., lunch and learns) and discusses product-related scientific information with HCPs that is consistent with label.
- Organizes external speaker programs, selecting speakers from list approved by Speakers Bureau and facilitating scheduling and logistics.
- Maintains a high level of working expertise on emerging data for approved indications.
- Engages real-time medical support through Medical on Call to reactively answer unsolicited questions and complex technical inquiries.
- Proactively collaborates with other field teams to ensure the best Customer Experience (Cx) for HCPs.
- Gathers and shares relevant insights and information internally with the appropriate stakeholders to enable BMS to better serve its customers.
- Complies with all laws, regulations, and policies that govern the conduct of BMS.
Qualifications
- Advanced scientific degree and/or preferred 5+ years of pharmaceutical or biotechnology experience as healthcare sales / MSL / HCP / nurse.
- Ability to communicate scientific or clinical data accurately and convincingly to help physicians best serve their patients.
- Demonstrated experience building and maintaining strong credibility with key customers, office staff, and others in the customer influence network via a customer-centric mindset and desire to create positive and differentiated Customer Experience (Cx).
- Experience in cardiovascular preferred.
- Demonstrated strong capability in account management skill sets, superior selling competencies, and proven sales performance track record of meeting or exceeding goals.
- Demonstrated ability to work effectively cross-functionally with a positive team mindset and can-do attitude.
- Strong selling and promotional skills proven through a track record of performance.
Skills
- Customer/commercial mindset: Demonstrated ability to drive business results; experience identifying, engaging, and cultivating credibility with customers across the patient care journey; demonstrated account management skills and problem-solving mentality; demonstrates resourcefulness and ability to connect with customers.
- Patient centricity: Understands the patient journey and experience; has a patient-focused mindset.
- Scientific Agility: Excellent communication and presentation skills to articulate scientific and clinical data in an easy-to-understand manner; strong learning mindset and passion for science; prioritizes staying current with the latest data.
- Analytical Capability: Ability to analyze data such as prescribing patterns, market trends, and HCP preferences; data-driven insights help TAS strategize and target their efforts effectively; ability to segment HCPs based on preferences and other relevant factors; understanding how to interpret and analyze data related to BMS products, customer preferences, clinical data; ability to use CE^3 to generate insights and do dynamic call planning.
- Digital Agility: Understanding, adapting, and effectively using technology in various aspects of healthcare business and interacting with HCPs; utilizing digital communication channels to stay in touch with healthcare professionals, colleagues, and clients; competency using CE^3 and other software or CRM tools to collect, enter, and manage quality data in a timely and compliant manner, track interactions, and plan future engagements with healthcare professionals; ability to use the Medical on Call technology effectively; keeping up to date with technological advancements.
- Teamwork/Enterprise mindset: Strong business acumen to understand and analyze business, market drivers, and develop, execute, and adjust business plans; learning agility; track record of balancing individual drive and collaborative attitude; integrity and good judgment to navigate the role's requirements effectively and compliantly in accordance with BMS policies and procedures.
Additional Requirements
- As this position requires the operation of a Company-provided vehicle, offers of employment are contingent upon meeting the requirements of Qualified Driver, including at least 21 years of age; a driver's license in good standing issued by the state of residence; and a driving risk level deemed acceptable by the Company.