Senior Salesforce Marketing Cloud Automation Specialist

Role: Senior Salesforce Marketing Cloud Automation Specialist responsible for developing and executing complex patient-facing 1:1 omnichannel marketing campaigns within AbbVie's Digital Lab, focusing on personalized messaging through email, direct mail, and media channels. Responsibilities: build, QC, and deploy high-quality, targeted journeys; lead and mentor junior team members; monitor and optimize campaign deliverability and inbox placement; collaborate with cross-functional partners (Marketing, Strategy, Creative, Analytics); participate in agile workflows; and stay updated on industry best practices to enhance campaign performance. Qualifications: Bachelor’s Degree in Business or Marketing; 5-8 years of experience with Salesforce Marketing Cloud, CRM, digital and direct marketing; proven ability to manage multiple projects independently; strong technical skills including SQL, HTML/CSS, and data-driven marketing concepts; excellent communication and stakeholder management skills. High-Value: focus on digital marketing within the pharmaceutical space, emphasizing personalized communication strategies, with experience in industry best practices for email deliverability, targeting, and personalization. WorkSetup: not specified; travel requirements unspecified.