Senior Salesforce Marketing Cloud Automation Specialist

Role: Senior Salesforce Marketing Cloud Automation Specialist responsible for designing and executing complex patient-facing 1:1 marketing programs within AbbVie's Digital Lab. Core responsibilities include building and QA'ing omnichannel campaigns, managing campaign quality, improving email deliverability, leading testing and optimization efforts, and collaborating with cross-functional partners such as Brand Marketing, Strategy, and Creative teams. The role emphasizes leveraging targeting, personalization, and dynamic content to enhance customer engagement, with ongoing monitoring of campaign performance and industry best practices. Qualifications: Bachelor's degree in Business or Marketing or equivalent; 5-8 years' experience in Salesforce Marketing Cloud, email marketing, CRM, and digital campaigns. Demonstrated ability to manage multiple projects in fast-paced environments, with strong technical proficiency in MS Excel, SQL, and HTML/CSS, and excellent communication skills. High-value specifics: 1:1 marketing, digital engagement, omnichannel campaign build, email deliverability, and campaign QA within a pharma/biotech digital context. Work setup: Not specified; involves cross-functional collaboration.