Senior Product Marketing Specialist – Reagent Solutions Division

Role Summary

Senior Product Marketing Specialist – Reagent Solutions Division. The role focuses on development and execution of high-growth go-to-market, multi-channel, full funnel marketing plans to raise awareness and drive conversion within key life science market segments.

Responsibilities

• Support and lead execution of high-impact go-to-market programs to drive revenue growth for RSD portfolios in academia, biotech, pharma, immunology, immune cell therapy and regenerative medicine.
• Develop and write strategic multi-channel integrated marketing content to acquire, convert, engage, retain, and grow customers.
• Collaborate with product management and scientific applications teams to develop and promote portfolio-specific content across the marketing funnel (brochures, webpages, webinars, posters, sales tools).
• Lead portfolio marketing programs by coordinating with key stakeholders to align marketing plans for new products and on-market improvements.
• Maintain a clear marketing calendar and ensure timely delivery of marketing tactics.
• Use analytical tools and revenue data to make data-driven marketing decisions to meet or exceed objectives.
• Create product launch toolkits with messaging, education, and materials for commercial teams.
• Attend and support industry conferences and tradeshows to generate leads and opportunities.

Qualifications

• Bachelor‚Äôs degree in Biology, Biochemistry or related discipline; advanced degree or MBA preferred.
• 3+ years of marketing experience in life sciences or related field; product marketing experience preferred.
• Tactical marketing experience across multiple channels (web, SEO, SEM, display, email, events, 3rd party advertising).

Skills

• Ability to communicate the value of Bio-Techne products to life science researchers.
• Strong copywriting for promotional scientific content.
• Collaborative with ability to influence without direct authority.
• Exceptional project management, detail-oriented, deadline-driven.
• Knowledge of 4Ps, marketing mix, segmentation, value proposition, and program development.
• Customer-focused with understanding of needs and drivers.
• Fast learner, adaptable in a dynamic team.
• Understanding of digital media channels and their impact on behavior.
• Curious, innovative, and able to pilot new approaches.
• Ability to travel up to 10%.