Senior Product Marketing Manager

Role Summary

Senior Product Marketing Manager for the instrument-focused portfolio at Bio-Techne. Lead global marketing efforts for the ImmunoAssay portfolio, develop and execute go-to-market strategies, drive customer engagement, and support commercial success across key immunoassay product lines. Remote position.

Responsibilities

• Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
• Craft compelling value propositions, competitive positioning, and messaging frameworks.
• Design, build and execute high-impact go-to-market campaigns to drive revenue growth in key customer segments.
• Lead the development and execution of strategic multi-channel integrated marketing plans to acquire, engage, retain, and grow customers.
• Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities.
• Translate customer needs into actionable insights that inform product and marketing decisions.
• Serve as the global product and market expert, providing in-depth knowledge of market trends and dynamics.
• Lead campaign development for new product launches and demand generation initiatives with regional teams.
• Collaborate with digital marketing, brand and marcom teams to ensure seamless execution of programs.
• Partner with R&D and product management to guide new product development and lifecycle management.
• Collaborate with product management and scientific applications teams to develop high-value content and sales tools.
• Develop and deliver product launch toolkits with messaging and education for commercial teams.
• Develop content across the marketing funnel; deploy via multiple channels aligned with customer journeys.
• Maintain KPI dashboards, perform pipeline analysis, and adjust tactics to maximize performance.
• Manage marketing budgets and optimize the promotional mix to achieve ROI.

Qualifications

• Bachelor‚Äôs degree in Biology, Biochemistry or related; advanced degree or MBA preferred.
• 10 years in the life sciences industry with at least 5 years in product marketing.
• Experience in product marketing for immunoassays; clinical or pre-clinical sector experience highly desirable.

Knowledge, Skills And Abilities

• Ability to communicate the unique value of Bio-Techne products to life science researchers.
• Ability to synthesize insights across customers, competitors, and markets to inform campaigns.
• Ability to develop multi-channel, customer-centric marketing programs.
• Experience in lead generation across multi-channel strategies.
• Ability to work effectively in a fast-growing, collaborative environment.
• Strong problem-solving, consensus-building, and interpersonal skills.
• Excellent communication and presentation abilities at all organizational levels.

Education

• Bachelor‚Äôs degree in Biology, Biochemistry or related; advanced degree or MBA preferred.