Senior Product Marketing Manager

Role Summary

Senior Product Marketing Manager for the instrument focused portfolio at Bio-Techne. Responsible for leading global marketing efforts for the ImmunoAssay portfolio, developing and executing go-to-market strategies, driving customer engagement, and supporting commercial success across key immunoassay product lines. Remote opportunity.

Responsibilities

• Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
• Craft compelling value propositions, competitive positioning, and messaging frameworks.
• Design, build and execute high-impact go-to-market campaigns to drive revenue growth in key customer segments.
• Lead the development and execution of strategic multi-channel integrated marketing plans to acquire, engage, retain, and grow customers.
• Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities.
• Translate customer needs into actionable insights that inform product and marketing decisions.
• Serve as the global product and market expert with deep knowledge of trends, dynamics, and competitive landscape.
• Lead campaigns for new product launches and demand generation initiatives with regional teams.
• Collaborate with digital marketing, brand, and marcom teams for seamless program execution.
• Partner with R&D and product management to guide new product development and lifecycle management.
• Collaborate with product management and scientific applications teams to develop high-value content (testimonials, seminars, webinars, posters, sales tools).
• Develop and deliver product launch toolkits with messaging and training for commercial teams.
• Create content across the marketing funnel and deploy via multiple channels aligned with customer journeys.
• Maintain KPI dashboards, analyze pipeline and demand generation trends, and adjust tactics to maximize performance.
• Manage marketing budgets and optimize promotional mix for ROI.

Qualifications

• Bachelor’s degree in Biology, Biochemistry or related; advanced degree or MBA preferred.
• 10 years in the life sciences industry with at least 5 years in product marketing.
• Experience in immunoassay product marketing; clinical or pre-clinical sector experience highly desirable.

Skills

• Ability to articulate the value of Bio-Techne products to life science researchers.
• Ability to synthesize insights across customers, competitors, and markets to inform campaigns.
• Experience in multi-channel, customer-centric marketing programs and lead generation.
• Strong collaboration in fast-growing, cross-functional environments.
• Excellent communication, presentation, interpersonal, and relationship-building skills.

Education

• Bachelor’s degree in Biology, Biochemistry or related; advanced degree or MBA preferred.