Senior Product Marketing Manager

Role Summary

The Senior Product Marketing Manager leads global marketing efforts for the ImmunoAssay portfolio within Bio-Techne's instrument-focused products. S/he develops and executes go-to-market strategies, drives customer engagement, and supports commercial success across key immunoassay product lines. This role requires cross-functional leadership and the ability to translate complex science into compelling messaging for researchers in academic, biotech, pharma, and clinical sectors. This position is fully remote.

Responsibilities

• Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
• Craft compelling value propositions, competitive positioning, and messaging frameworks.
• Design, build and execute high-impact go-to-market campaigns to drive revenue growth in key customer segments such as immuno-oncology, cell and gene therapy, neuroscience, and drug development.
• Lead the development and execution of strategic multi-channel integrated marketing plans to acquire, engage, retain, and grow customers.
• Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities.
• Translate customer needs into actionable insights for product and marketing decisions.
• Serve as the global product and market expert, providing knowledge of market trends, competitive landscape, and success factors.
• Lead campaign development for new product launches and demand generation with regional teams.
• Collaborate with digital marketing, brand, and marcom teams to ensure execution of marketing programs.
• Partner with R&D and product management to guide product development and lifecycle management.
• Collaborate with product management and scientific applications teams to develop content (testimonials, seminars, webinars, posters, sales tools).
• Develop and deliver product launch toolkits with messaging, training, and customer-facing materials.
• Develop content across the marketing funnel; deploy via multiple channels aligned with customer journeys.
• Maintain campaign KPI dashboards, perform pipeline analysis, and adjust tactics to maximize performance.
• Manage marketing budgets and optimize promotional mix to achieve ROI.

Qualifications

• Bachelor’s degree in Biology, Biochemistry or related discipline; advanced degree or MBA preferred.
• 10 years of experience in the life sciences industry with at least 5 years in product marketing.
• Experience in immunoassay product marketing; clinical or pre-clinical sector experience highly desirable.

Skills

• Ability to communicate the unique value of Bio-Techne products to life science researchers.
• Ability to synthesize insights across customers, competitors, and markets to inform campaigns.
• Experience developing multi-channel, customer-centric marketing programs and lead generation strategies.
• Strong collaborative skills in a fast-growing environment; ability to build consensus and solve problems.
• Excellent communication, presentation, interpersonal, and relationship-building skills.

Education

• Bachelor’s degree in Biology, Biochemistry or related discipline; advanced degree or MBA preferred.